Europe
UK : 3, the mobile media company, is pleased to announce that it has
acquired a portfolio of 95 prime-location retail stores in shopping
centres and high street locations across the UK.
Under the agreement 3, which currently has over thirty “3Stores”
in the UK, is acquiring 73 Link stores and 22 O2 stores. This acquisition
continues 3’s strategy to build a nationwide retail presence
and will create a retail footprint of over 150 stand-alone stores
and 133 Superdrug and Selfridges concessions by the end of 2006.
Speed to market
The acquisition gives 3 access to prime high street and shopping centre
locations that under normal circumstances could take years to become
available on the open market. 3 expects over 90 of the new stores
to be selling its products and services by the end of 2006. Stores
will be re-branded, refurbished and converted to 3Stores.
All permanent employees at the 73 Link stores being acquired will
transfer to 3 as part of the acquisition. These employees are a highly
skilled and dedicated workforce, are fully trained and will start
work immediately with 3. As a result, more than 200 new jobs will
be created within the 3 retail network. All O2 store staff will continue
to work for O2.
Mobile media retailing expertise
As well as providing a fast route to market, the expansion of its
retail presence gives 3 greater control over the entire customer experience.
The new stores are expected to play an important part in looking after
the existing 3.75m customers on the 3 network.
3’s experience of retailing mobile media services demonstrates
that customers of its own stores are more likely to use the entertainment
services available on 3 phones. Each of the new stores will feature
dedicated entertainment displays to encourage customers to try mobile
media services, including mobile games, mobile TV and mobile music.
Marc Allera, Sales Director of 3 UK, said:
“We’re delighted to acquire this retail portfolio and
we’re confident we can turn these sites into 3Stores in a matter
of weeks. This strengthens our direct sales channel, giving the 3
brand a major presence on high streets across the country and helping
us to further develop our relationship with our existing customers.
Also most of these stores will be open in time for the busy Christmas
period.”
Marc added: “This agreement ensures we have a balanced mix of
distribution. With specialist independents and the major third-party
retailers continuing to play a major role in how we attract customers,
we expect our direct presence to become equally important to winning
new business during 2007.”
The terms of the agreement were not disclosed.
