Europe
: The Lovers’ Guide™, the number one international brand
on sex and relationships, is today launching its well-known series
of sex advice videos for mobile phones on the 3 UK mobile network.
“We are
very excited by the potential of third generation mobile phones to
bring our services
to a new audience of consumers,” said Robert Page, Managing
Director of Lifetime
Productions International, the company behind The Lovers’ Guide.
The video clips,
which are mostly 30 – 60 seconds long, cover a wide range of
sex topics in the unique Lovers’ Guide style described by one
national newspaper as “sexy, sensual, moral and responsible”.
There are over
3 million video phones on the 3 network. Callers must prove they are
over 18 before they can access the videos by dialling the Lovers’
Guide video shortcode
69321.
“At a time
when the media offer people such a confusing choice of images and
information
about sexuality and relationships, The Lovers’ Guide videos
are unique in
their frank, authoritative and reliable approach,” said Robert
Page.
About The Lovers’ Guide
The Lovers’ Guide has been a media phenomenon since its launch
in 1991. The first Lovers’ Guide programme sold 1.3 million
copies on video in the UK and the series has sold millions around
the world. Its products have expanded to ten DVDs, ten videos, a range
of mobile and internet products (including SMS tips, video clips and
advice lines)
two books, an encyclopaedia, two CD-ROMs and a range of cassettes
& CDs. It
has been shown on encrypted digital television channels including
Sky and its products and services have been produced and distributed
internationally by major blue-chip partners such as W.H. Smith, Woolworths,
Carlton, Bloomsbury, Pan,
Warners, Macmillans and Universal.
The Lovers’
Guide aims to meet the need for greater education and reliable information
in the sex and relationship area, delivered confidentially, instantly
and interactively for all age ranges, cultures and territorieshrough
print, video, the internet,
digital television and mobile phones