Europe Ireland : Xiam Technologies announced its agreement with Vodafone Ireland to manage the technical and commercial inventory of its Mobile Advertising proposition as part of Vodafone’s recently released Mobile Internet portal.

Xiam will use its MPOS (My Personal Offers System) technology to serve ads on Vodafone’s new Mobile Internet portal. Xiam will also provide extensive ad management, reporting and campaign management to advertisers.

With Xiam, advertisers can present interactive advertisements on Vodafone’s Mobile Internet portal such as animated click through banners which can bring users to the advertisers mobile site or purchase content and services directly.

Chris Handley, Head of Mobile Internet and Content at Vodafone Ireland, comments “At Vodafone we see mobile advertising as a significant opportunity to augment revenues whilst improving the portal offering and Xiam’s proven commercial and technical know-how will bring the best to the channel for both advertisers and subscribers. We are delighted to announce Xiam as our partner for the advertising channel.”

Colm Healy, CEO at Xiam comments, “We are really excited about bringing our MPOS technology to Vodafone Mobile Internet. Its ability to reliably track ads and combine real-time responses with data such as usage history, purchase history or credit rating to target ads more precisely will be a real driver of the channel for both Vodafone and advertisers. Feeding this data back into campaigns leads to higher response rates and allows advertisers to maximise return on investment.”

Launch advertisers to appear on the portal include a mix of international and domestic brands including Xbox, Pepsi, SonyBMG, Halifax, Warner Bros., Irish Rail, Daft.ie, Carzone.ie, and RTE.

Vodafone have launched a new flat rate data tariff as well as a revamped portal design to make it easier for their users to find content. For advertisers, mobile provides much higher response rates than traditional media particularly with youth segments who are increasingly deserting traditional advertising media in favour of new media.

Xiam’s Targeting and Recommendations system dynamically presents the best adverts to consumers by automatically collecting and analysing subscriber data and behavioural patterns. The MPOS (My Personal Offers System) solution uses sophisticated analytical techniques to identify the right ads for subscribers and the right time to promote them. By presenting adverts relevant to subscribers’ interests and lifestyles, MPOS can dramatically accelerate conversion rates and improve user experience across all digital channels.