Europe UK : ROK Entertainment announced ROK Talk, its new and wholly unique mobile conference-calling application, with an invitation for 500 people worldwide to join a BETA trial.

ROK Talk enables simple and affordable group calling, all managed directly from the user's mobile phone. In just a few seconds, subscribers can instantly create or schedule conference calls with up to 30 people simultaneously using the familiar 'contacts' list already on their handset.

The ROK Talk solution manages invitations and introductions on the users behalf, and even allows in-call control of the conference directly from the handset - a first in the industry. Call costs are substantially lower than traditional conferencing solutions – and far more immediately actionable – making the product attractive for personal use.

"ROK Talk connects families and other social groups as easily as it connects  a businessman with his colleagues around the world. This is our first step into giving businesses and the socially networked generation the tools they need to communicate more effectively, and we believe that there is massive potential here to not only revolutionise group calling, but to make it as seamless and ultimately as ubiquitous as person-to-person calling is now." said Lawrence Alexander, CEO of ROK.

ROK is currently seeking applications to join a 500-strong FREE trial of ROK Talk from handset manufacturers, mobile operators, businesses and individuals world-wide.

Applicants for the free trial must own a Symbian 3rd Edition device such as the Nokia N73, E65, E61, E61i and can register their interest online at http://www.roktalk.com/