Europe : 3 Group and Sony Ericsson announced a striking purple version of the K770 Cyber-Shot™ phone. Exclusively available across the 3 Group from launch, this new phone combines the latest camera phone performance with the hottest colour to hit the high street.

The new Sony Ericsson K770 Cyber-Shot™ phone is a digital camera, a photo album and an elegant phone in-one, as well as the ideal gateway to 3’s suite of mobile media services. For Sony Ericsson and 3, enabling customers to take and immediately share photos with such a stylish phone is an exciting progression.

“This vibrant purple colour gives the K770 more of a fashion feel and we’re delighted to be able to offer it exclusively to our customers”, said Frank Meehan, Director and General Manager, Hutchison Whampoa Ltd Global Handset & Application Group. “It is an eye-catching addition to the 3 Group portfolio, and this bold colour, together with our great value price plans and market leading mobile services, truly confirms our commitment to bring striking design and real value to our customers.”

“We are excited to offer this bold new colour of the K770 Cyber-Shot™ phone exclusively with the 3 Group” says Magnus Anseklev, Vice President, Global Customer Unit Hutchison at Sony Ericsson.  “The purple colour makes a big style statement, yet the phone itself is slim enough to slip neatly into your pocket or bag without compromising on camera phone performance.“

About the K770 Cyber-shot™ phone

• ·        3.2 megapixel camera with Photo Fix
• ·        Pocket-sized at less than 15mm thin
• ·        Easy printing of photos to A4 size
• ·        Vibrant purple colour - exclusive to the 3 Group

The K770 Cyber-shot™ phone has a sophisticated 3.2 megapixel camera with Auto focus and a range of advanced features which allow customers to take advantage of 3’s strong mobile media services. Yet despite the advanced features, the K770 is all about keeping things simple. To take a photo, just slide open the lens cover, point and shoot.  If you take a snapshot and the light conditions are poor, simply select Photo Fix for PC-free photo editing.

The K770 is a 3G phone that will be available from autumn 2007. The purple colour variant is available exclusively with the 3 Group within selected markets.