Europe Italy : Luciana LItizzetto is once more the protagonist of a series of uproarious duets with the former world champ coach Marcello Lippi. A TVphone LG U960 or Samsung P910 for 99 Euros and 3 pays back the cost to watch live, on the TVphone, Serie A championship (Mediaset Premium package) and Sky Coppa dei Campioni.

Luciana Litizzetto is back with her irresistible Paris Hilton’s spoof, to launch "Scendi in campo con 3", the new Mobile TV offer that 3 Italia dedicates to football and until 31st October offers the chance to have an LG U960 or Samsung P910 TVphone for 99 euros, while the cost to watch Serie A matches of the pack Mediaset Premium, European cup and Sky international football will be paid back by 3.

Apart from Serie A football championship of Mediaset Premium pack and SKY’s Champions League, the subscribers of 3 Digital Mobile TV will have the chance to watch, live, on their TVphone or on Pocket TV, the best of international football with the most interesting matches of Premiership, Bundesliga, Liga, Brazilian Championship and the qualification matches to Euro 2008 of the Italian national football team.

Every Sunday afternoon, La3 Sport, the channel produced by 3 Italia for TVphones and Pocket TV, also broadcasts “Tutti i gol minuto per minuto” (all goals, minute by minute), the show of 3 Digital Mobile TV dedicated to football and hosted by Gianfranco De Laurentis, that tells, live, the progress of the Serie A football day focusing on the images of the matches, underlined by flash interventions from studio, also thanks to the contribution of Giovanni Galli (former goal-keeper of Milan, Fiorentina, and Italian national team), in an opinion-maker capacity.