Europe
: Sonofon's customers can benefit from the opportunity of high-speed
access on their mobile phones and portable PCs for both work and leisure.
Inset
is Peter Berg, Sonofon's sales and marketing director quoted below.
This
launch of high-speed mobile data connections is taking place just
10 months after Sonofon purchased the 3G licence. To begin with, coverage
will extend to the centre of Copenhagen, Aarhus, Aalborg, Odense and
a number of other cities in Denmark.
3G marks the next generation in mobile telephony, offering such services
on mobile broadband as video telephony and TV via mobile phone. Business
customers are also being offered new PC cards, which provide mobile
broadband on portable computers. Sonofon's mobile portal e-go is also
being expanded, with new exciting services being added such as news
and sport from TV2 and a mobile music store.
To begin with, Sonofon will offer 3G coverage in the centre of the
country's four largest cities, and will continually update customers
as and when the network is ready in other cities. Customers can follow
the expansion on the coverage map available at www.sonofon.dk.
"3G is a natural extension to the existing mobile network. We
are seeing rising demand in the market now, and are pleased to be
able to offer new opportunities just 10 months after purchasing the
3G licence. We're extending our coverage quickly and expect to provide
coverage for another 10-15 towns by the end of the year," says
Peter Berg, Sonofon's sales and marketing director.
"This 3G launch in Denmark means that Telenor's 3G network now
covers all three Scandinavian countries, enabling us to offer exciting
solutions in the future for both private and business customers,"
says Morten Karlsen Sørby, Executive Vice President and head
of Telenor Nordic. "It is Telenor's expertise in planning and
expanding the mobile network that have enabled us to launch this service
so quickly, and we will now utilise our experience from the markets
in Sweden and Norway to launch the sale in Denmark," concludes
Karlsen Sørby.
New network running at top speed
Sonofon's 3G network has been set up using the latest equipment, which
means that customers will be receiving the fastest uplink speed on
the market at 128 kbit/s. This is particularly useful when sending
e-mails with document attachments. The downlink speed is 384 kbit/s.
Sonofon's 3G network is also set up for HSDPA, known as "turbo
3G", which will be able to offer speeds right up to 3.2 Mbit/s.
In addition to the launch of 3G, Sonofon's customers will also have
access next year to 500 new hotspots with high-speed wireless data
connections in hotels, conference centres and airports, right across
the country.
Simple product packages and usage limits
Sonofon customers need to either register or change SIM card to be
able to take advantage of the 3G service. If they already have a 3G-enabled
phone or PC card they will automatically have access to the new network
in the relevant coverage areas.
"Both work and leisure activities have been moved nowadays outside
the confines of four walls where fixed connections are used. In fact,
the use of 3G will benefit mobile network broadband so much that customers
will actually be able to enjoy TV and music, and receive e-mail via
their mobile phone or portable computer, no matter where they are,"
says Peter Berg.
Customers will have the opportunity to choose from a number of packages
and subscriptions. For instance, the Surfmobil package offering 2
MB data will only cost 9 Danish kroner. This will provide access for
visiting around 200 websites via mobile phone.
If customers do not take out one of the special 3G supplementary subscriptions,
Sonofon's special Maxpris concept will ensure that the charge for
surfing the net via mobile does not exceed 10 kroner a day and similarly,
the charge for a mobile data connection on a portable computer will
be limited to 50 kroner per day.
TV2 via mobile and much more
Sonofon has agreements with two of the country's most popular media
companies, TV2 and Aller. Customers can see clips from, for example,
TV2's news, finance and sport programmes, as well as from a range
of other TV programs, directly via their mobiles using streaming services.
Aller offers celebrity news from the "Kig Ind" magazine,
also delivered right to the customers' mobile phone. Other services
include the music store Mobilhits, offering the latest hits, as well
as a range of different mobile data packages.
