ASIA : ALONG Mobile Technologies commenced a new marketing campaign to address the recent results from a consumer survey about mobile phone usage and demographics in the Chinese market, conducted in-house by the market research team. The survey found that the youth market is the fastest growing sector of the mobile phone entertainment industry, with 36% of 15-25 year olds using their mobile phones as a gaming device.

Some of the key results of the survey showed that the 15-25 age demographic use their mobile phone as a take-anywhere entertainment devise, where users are just as likely to download a video or play a game as make a phone call. 40% of 15-25 year olds plan to buy more mobile entertainment in 2007, and 26% are planning on upgrading their handsets to the new 3G mobile phones to get access to improved 3D graphics games.

"Even if many of us still view mobile phones as a recent technology, there is a growing generation of consumers who have known and used mobiles throughout their lives," said, managing director, Gao Yeru. He went on to comment that "The perceived market for mobile phone games is the 18-35 demographic, predominantly male. As we have found out through this new survey, mobile gamers are much younger and just as many women as men download mobile phone games." He further stated that it was now the goal of ALONG's marketing team to directly focus its strategy on these results and continue growing its consumer base and carefully study these surveys in order to keep ahead of its competition.

About ALONG

ALONG MOBILE TECHNOLOGIES, INC. is a mobile value-added services provider in the PRC. The Company designs, produces, publishes, manufactures, provides and distributes proprietary wireless entertainment applications such as ring-tones, games, images, videos and e-books to its customers. Our Wireless Applications are intended to be downloaded by our customers on a fee-basis by means of our proprietary public downloading terminals which are installed by us in strategic locations such as shopping centers, universities, entertainment centers, cinemas, hotels, airports, restaurants and parks. Interaction enriches your life.

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