Europe
: Nokia has signed an agreement where Sapio is to develop, promote
and facilitate mobile printing solutions and services in the Nordic
region. Above shows the N90 with photo-album.
Based on the agreement, Sapio is to identify and collaborate with
interested service providers in Finland, Sweden, Norway and Denmark
in order to upgrade their existing printing infrastructures to support
and offer direct mobile printing services to Nokia Nseries users.
Sapio enables service providers to deploy and market their services
in Nokia Nseries multimedia computers quickly and conveniently. Via
seamless integration of their printing services in Nokia Nseries devices,
the service provider is able to promote and distribute their service
under their own brand directly in the handset.
With no need for a PC or a separate photo printer, Nokia N71, Nokia
N73, Nokia N80 and Nokia N93 users can access the printing services
in the Nordic countries where the service is available immediately
after capture or from the Nokia Nseries device's Gallery. Users simply
need to select the images they want to be printed, select the preferred
printing service provider, insert an address and press Order prints.
The order is then processed by the service provider and prints will
be delivered to the consumer by mail or to an associated retailer
where the consumer can pick them up.
"We are delighted that Sapio will help printing providers go
mobile with their current online printing services," said Mikko
Pilkama, director, Multimedia, Nokia. "Mobile imaging and online
printing are on a rapid growth path, and there is great business potential
to be realized by printing service providers in all the Nordic markets.
Printing service providers in the Nordic region now have the means
to easily expand their current online printing services to allow their
existing and new customers to order prints directly from their Nokia
Nseries devices. And we firmly believe that customers will greatly
appreciate the ease and wide choice of printing options made available
to them directly from the handset."
"Sapio and Nokia will enable printing service providers to truly
realize the full potential of the mobile imaging market," said
David Hunter, CEO of Sapio, and added: "The end-to-end solution
we are providing creates an easy to use service and this combined
with access to established service providers in each market will facilitate
the expansion of mobile image printing to the benefit of all concerned."
