Europe : OZ announced that 3 Scandinavia has deployed the OZ Mobile Email Solution to provide their customers with a rich and easy to use mobile email experience. The award winning OZ solution will bring the highly popular MSN(R) Hotmail service to millions of 3 Scandinavia Group's mobile subscribers; allowing them to stay connected with their buddies anytime and anywhere.

"Providing our customers with innovative services is extremely important at 3," said Shlomo Liran, CEO of 3 Scandinavia. "We selected OZ for their innovative mobile messaging solutions, steadfast industry reputation and its ability to help carriers generate new revenue streams with subscriber centric solutions - which is crucial to remain competitive in this marketplace."

Available on LG and Sony Ericsson devices, the OZ Mobile Email Solution is pre-loaded on the LG U300 and the Sony Ericsson K610 devices; pre-loaded services allows for easy access to the solution, and encourages quick adoption of the solution. Additionally, the OZ Mobile Email Solution will be available as a download on the LG U880 and the Sony Ericsson K608 devices. Whether pre-loaded or downloaded, 3's subscriber base can quickly access their existing MSN Hotmail accounts and stay connected with their friends and family in 3 easy steps:

1 - Users simply select the MSN (R) Hotmail logo;

2 - Enter their existing username and password;

3 - Within seconds, users are able to read and respond to their
email contacts while on the go.

"Mobile operators are looking for ways to provide their subscribers with innovative services that helps them to keep up with their quick paced lives," said Skuli Mogensen, CEO & Founder of OZ. "The adoption of our mobile email solution by 3 Scandinavia further validates OZ as a leader in the industry. We are excited and committed to working with 3 to deliver to their subscribers this service which will contribute to 3 Scandinavia's continued market leadership, subscriber satisfaction and business success."

About the OZ Mobile Email Solution

Email is the communications method of choice for consumers. The OZ Mobile Email Solution makes effective use of mobile data and provides operators with a revenue opportunity that did not exist in the PC-based environment. Mobile operators can now provide their subscribers with access to the most popular email services and/or operator branded solutions on their mobile phones; allowing operators to increase data traffic, attract new subscribers and generate new revenue.

The OZ Mobile Email Solution consists of the Mobile Email Gateway and the Mobile Email Client. The Mobile Email Gateway provides mobile operators with the necessary protocol adaptations, billing, reporting and customer care interfaces that they require to effectively deliver branded portal email services to their subscribers. As a result, for the first time, mobile operators can generate new revenue and directly impact their bottom line with a variety of flexible billing options. The OZ Mobile Email Client offers an elegant, compact and user-friendly interface. Using recognizable and branded clients, the mobile email experience mirrors the familiar 'look and feel' of the PC, generating instant consumer adoption and virtually eliminating the learning curve. The OZ Mobile Email Client is available on J2ME, BREW and Symbian devices.

About 3 Scandinavia

3 Scandinavia, a joint venture between Hutchison-Whampoa (60%) and Investor AB (40%), is part of the 3 Group, the leading global player in the 3G arena, holding licenses in 10 markets with total population coverage of approximately 175 million. In less than three years, the 3 Group has built an entirely new network, achieving probably the fastest rollout of a radio network in the entire telecom industry. Marketed globally under the 3 brand, the group is also the first operator in the world to provide dual-mode 3G services.

To date, commercial 3G services has been launched in Italy, the UK, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and the Republic of Ireland. 3 Scandinavia has operations in Sweden and Denmark and also holds a license in Norway.

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