Above shows an example of Individual User Personalization.

US / UK : Qualcomm confirmed the availability of the first handset in Europe based on Qualcomm's uiOne solution. The O2 Ice handset ( below ) is available from O2, a leading provider of mobile services to consumers and businesses in the United Kingdom. The uiOne offering consists of an open and flexible combination of products and services to help develop and deploy rich, graphical user interfaces (UIs) onto mobile devices, enabling O2 to further differentiate its brand while offering its customers an enhanced and personalized experience of its mobile services.

This is the first time that uiOne has been deployed on a commercially available device in Europe, marking an important milestone for uiOne in the European wireless device market. O2 selected uiOne as part of its strategy to design and develop its own brand of devices that are both fashionable and highly functional. With uiOne, O2 customers can now consider their mobile devices as not only a means of communication, but also an extension of themselves. The uiOne-enabled O2 Ice handset is now available at O2 stores, as well as at major retailers in the UK.

"With uiOne, we are taking personalization of device UIs to the next level," said Ian Clarke, head of devices, O2 UK and president, O2 Asia. "The uiOne-enabled O2 Ice handset offers O2 customers a stylish form factor, as well as an easy-to-use graphically rich UI, that greatly enhances their discovery and enjoyment of the many innovative mobile services."

The BREW solution drives the discovery and delivery of wireless data services. BREW customers can benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne(TM) for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne(TM) for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile products and services around the world.

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