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Two Sexy 3G Soccer Hosts

23rd September, 2004

Europe : 3, the Italian Mobile Video Company of the Hutchison Whampoa Group, the first one to have launched the UMTS services in Italy and Europe, confirms its leadership in the offer of third generation multimedia contents launching 93° Minute, the first TV format conceived and fully created by a mobile communication operator. 3 also offers the best of the Italian soccer Championship in near live.

Presented by two sexy-hosts Gisella Donadoni and Viviana Vesce, 93° minute will offer the video of the goals, the best actions of the match, the comments of the opinion leaders and the interviews to the Championship protagonists. The show will be on air, live on the videophones, every Sunday at 17.45 at the end of the afternoon matches and earlier than any sport TV show broadcasted "in clear".

With a length of 6-10 minutes, 93° minute will have a further night edition at 22.45, right after the end of the night match, with a resume of the whole soccer day.

For those who didn't have the chance to watch the live show on Sunday, it will be possible to watch the entire show during all the following week.

The cost for this service is 2 € every 5 minutes and it will be available starting from September 19th.

93° Minute enriches the "La Tua TV" programs, the first real TV in mobility: not only reality shows, cartoons and entertainment, but also the best of the Italian soccer Championship in near live. All on the "3" videophones.

But the news are not over. 3 cut up to 30% the price of the videoservices about Soccer, included in the section StadioLive of the Mobile Portal 3. For example, to watch in near live a Goal of one of the "3" teams, of the Champions league or the national team, the cost is only 60 € cent, while to watch it recorded, costs only 30 € cent.

3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3,25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 88,67% of the authorized capital. The other shareholders include CIR, S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.

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