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Hutchison 3G Austria Taps Anystream

13th September, 2004

Europe : Anystream announced that Hutchison 3G Austria, Austria's first 3G mobile network operator under the brand 3, uses Anystream Agility software as its automated video content encoding and delivery solution for its premier video service offerings. Hutchison 3G Austria is the fourth Hutchison service provider to implement an Anystream video-to-handset content encoding and delivery solution; similar Agility installations are used by 3 U.K., Hutchison Whampoa Ltd. Hong Kong and Hutchison 3G Australia Pty Ltd.

3 provides a wide range of video content services to subscribers, including music videos, entertainment and sports.

Anystream automates the complex process of acquiring source footage from content providers -- among these well known brands such as MTV, Universal Music and ORF -- and encodes and delivers them to network delivery stores for routing to end-user handsets in less than two minutes time.

"Anystream is an essential component of our commercial service roll-out, and has worked flawlessly as our subscriber base has grown," says Berthold Thoma, CEO Hutchison 3G Austria. "Not only does Anystream let us maximize efficiency and reduce operational costs, but it boosts our competitive position by delivering an outstanding mobile video experience for our customers."

In addition to compressing TV-quality video into the MPEG-4 wireless format, Agility creates dozens of different profiles each designed to leverage the screen sizes and resolutions of its six UMTS handset models. Agility automatically moves clips between 3G media storage and asset management systems, ensuring that all multimedia content is tracked and that all premium subscribers receive the content promised in their service plans.

Anystream is a leading supplier of solutions enabling 3G service providers to repackage broadcast video source material for subscriber video services. In addition to delivering end-to-end automation, Agility leverages its broadcast news heritage to provide the industry's fastest on-air-to-handset turn around times. Agility's fault-tolerant design, proven in the world's most demanding mission-critical broadcast environments, enables it to meet stringent carrier reliability standards. Agility supports leading 3G wireless formats, including GSM AMR, Phillips, Ericsson, Nextreaming and PacketVideo MPEG-4 3GPP and 3GPP2.

About 3:

Hutchison 3G Austria is a wholly owned subsidiary of Hutchison Whampoa Limited ("HWL"). Based in Hong Kong, HWL has been granted an UMTS license in November 2000 to operate third generation mobile services in Austria. In May 2003, Hutchison 3G Austria launched the first purely mobile multimedia in the Austrian market under the brand "3" and has already acquired more than 83,100 customers (status as of 18th August 2004). 3 is a convergence of telecommunication, internet and classic media, providing innovative multimedia products and services for mobile usage (e.g. video call, video clips, etc.) and conventional mobile communication services (e.g. voice calls, SMS, MMS).

About Anystream

Anystream software automates rich media production in environments as complex as global media companies and as simple as the presentations of general business users. Its Agility products for media professionals integrate seamlessly with existing customer workflows and automate media encoding and transcoding of streaming, broadcast and production formats. Since its formation in April 2000, Anystream has become the leading supplier of automated audio and video encoding software for the world's leading broadcasters in the U.S. and Europe, used by such well-known brands as CNN, Fox News, Sky Networks, BBC, NFL Films and the Weather Channel to convert on- air video for Internet and data network applications. Anystream's award- winning Apreso products for general business users transform static business documents into dynamic rich media communications, without requiring users to learn new skills. Anystream awards include Presentations Magazine Standing Ovation Award, PC Magazine's 2003 Technical Excellence Awards Finalist, COMDEX Best of Show Finalist, Entrepreneur Magazine's "Hot 100," and Deloitte & Touche "Fast 50." Anystream, Inc. is funded by SCP Private Equity Partners, Falcon Private Equity L.P. and Citigroup Investments, Inc. Anystream is based in Sterling, VA.

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