Europe
: picoChip announced the opening of an office in Shenzhen, China.
With the new office, picoChip intends to offer more localised support,
develop new business and strengthen the company's existing relationships
in the region.
The
facility includes a fully equipped development lab that will be used
to support local engineering activities, including systems development
for regional standards and research projects.
The new
office was officially opened during the UK-China ICT Week (6-10 September
2004). UK-China ICT Week provides the highest level technical and
policy dialogue between UK and China for information and communication
technologies (ICT). picoChip is one of the three British sponsors
and was formally introduced by UK government to Chinese government
and industry communities as one of the most advanced UK-based technologies
for 3G, WiMAX and 'Beyond 3G' wireless communications.
picoChip has been
working in China, in partnership with Millennium Meshwork Data Systems
Co., Ltd. (MMDS) since early 2003. The picoChip China development
centre in Shenzhen was jointly established with MMDS.
picoChip technology
has already been selected for development activities within China,
with Chinese OEMs and key research institutes using picoChip for projects,
including WiMAX, TD-SCDMA and advanced wireless applications. All
Chinese picoChip customers can now obtain enhanced technical support
via the local development centre in Shenzhen.
Stephen Timms
MP, United Kingdom Minister of State for Energy, e-Commerce and Postal
Services, who is also responsible for the Communications and Information
Industries, said, "China is the largest global market in wireless
communications with 269million current users, growing by over 5million
per month. The UK has many companies that are world leaders in wireless
technology, many of whom are already demonstrating great success here.
By sponsoring UK-China ICT Week and inaugurating this development
centre, picoChip are demonstrating their commitment to the country
- evidence of the importance of the Chinese market."
Peter Claydon,
co-Founder and CEO at picoChip, commented, "To meet the demand
for China's dynamic growth in wireless technology requires local support.
This new office in Shenzhen will not only help us to serve our existing
partners better, but should also help us to strengthen and intensify
our penetration of the fast-growing market in this region. Even as
a small company, we are growing fast and it is significant that for
our first external development site we selected China."
The picoChip centre
will not only provide for the implementation of new technology but
will cater for R&D too. It will facilitate customers in rapidly
developing technology for both international and domestic standards.
And it will support engineering universities and institutes in China
with research of advanced wireless communications and support research
and industry communities in their Chinese National R&D Projects
(such as 863 and 973) in the field of advanced wireless technologies.
Stephen Timms
MP, added, "Chinese telecom equipment manufacturers can enhance
their products' competitiveness in international markets by adopting
next generation UK technologies like those from picoChip."
The need for flexible
wireless solutions is critical in China. While entering the 3G era
three standards (WCDMA, TD-SCDMA, and CDMA2000) are being promoted
by the Chinese government. picoChip provides additional flexibility,
performance and boosts competitiveness for its customers and provides
one of most advanced UK technologies for 3G wireless communications.
Joseph Luo, Chairman,
MMDS, concludes, "Chinese OEMs are very enthusiastic towards
picoChip technologies because of its flexibility in adapting to different
standards. This is down to two key features; the fact that it is completely
programmable, avoiding long ASIC design and manufacturing cycles,
and the picoArray's(TM) simple approach to handling system designs
in a single environment. In addition, Chinese operators are constantly
on the hunt for solutions with better performance and lower cost from
new and advanced technologies like those from picoChip. "
The picoChip
design solution combines a high-performance processor optimised for
wireless, with a rich programming environment (using standard ANSI
C) and comprehensive system libraries. The company's newest processor
is the PC102 delivering 200GIPS and 40GMACs. Reference designs for
WCDMA, HSDPA and 802.16 ("WiMAX") are currently available.
These provide a speedy, cost-effective, low risk route to market for
fully compliant wireless infrastructure. The system is also perfectly
suited to any other advanced wireless technology, including 4G research
and Software Defined Radio.