Europe Italy : iPoint-media announced that Siemens, a major 3G infrastructure provider, has completed implementation of the iPoint-media Vitrage™ media platform at Seat Pagine Gialle, one of the world's leading telephone directory companies.

Seat is utilizing the Vitrage™ platform to provide new and innovative video call services to 3 Italia, a Hutchinson Whampoa Group mobile video company and Italian leader in UMTS with more than six million customers.

The new directory services allows 3 Italia customers to place video calls to Seat’s 89.24.24 personal assistant and view an unlimited array of useful information on their videophone display. Using iPoint-media’s patent pending information sharing technology, agents can offer a wide range of audio visual information, such as providing callers with a visual tour of the rooms and public areas of the hotel where they wish to reserve a room, images of restaurant dining areas and a map of how to arrive, or virtual tours of major historical sites of a city.

Muki Geller, CEO of iPoint-media commented:

“This tourist video assistance service implemented by Siemens is just one example of the many services our technology makes possible. While the Italian market is currently leading in the use of these types of services, we expect to see a growing demand for these and other video calling services throughout Europe in the near future, resulting in a growing demand for our platform by Siemens and other infrastructure providers.”

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