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James Bond Special Edition of Sony Ericsson 3G Phone
12th October, 2006

Europe : Sony Ericsson announced special silver versions of the K800i and K790 Cyber-shot™ camera phones as used by James Bond in the eagerly awaited new Bond movie, Casino Royale. These exclusive new handsets, which will be available for a limited period of three months, enable the world’s most famous secret agent to stay on top of the action with exactly the same sense of style and functionality as Sony Ericsson phones bring to everyday life. So whether you’re performing mission-critical tasks such as enemy surveillance, or just want to stay connected and share photos with friends and family, the Cyber-shot™ K800i and K790 are a must.

Casino Royale is released globally on 17 November 2006. Daniel Craig stars as "007" James Bond, the smoothest, sexiest, most lethal agent on Her Majesty's Secret Service. Based on the first Bond book written by Ian Fleming, the story reveals the making of the world's greatest secret agent.

“With the K800i and M600i being used to assist the non-stop action in Casino Royale plus a major marketing promotion to coincide with the launch of the movie, this is another excellent example of collaboration between us and Sony Pictures Entertainment,” says Dee Dutta Head of Marketing at Sony Ericsson. “The special silver edition Cyber-shot™ camera phones will really allow Bond fans to personalize their experience of this fantastic movie whilst also enjoying one of the best performing imaging phones on the market.”

The silver K800i/K790 are a natural fit with the cool, sophisticated style of James Bond – a man who doesn’t do things by half-measures. Both are highly capable mobile phones combined with Sony Ericsson’s unique imaging technology, a 3.2 Megapixel camera with Autofocus, Xenon flash and BestPic™, which allows you to capture the precise moment you desire. High speed data transfer ensures the transmission of images easily and instantly so you can share them with friends, colleagues - or even MI6 – as you take their picture.

No special edition handset of this calibre would be complete without a host of “007”-themed content. The silver K800i and K790 are styled with Bond wallpapers, music ringtones and full video movie trailer. The handset also offers full support for a complete digital imaging lifestyle, including features such as Picture Blogging, PictBridge™, which transfers images directly to a printer and a suite of business-friendly tools.

The special edition Silver K800i (Dual mode UMTS 2100MHZ & GPRS) and K790 (Tri Band EDGE) Cyber-shot™ handsets will be available worldwide during Q4 2006.
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