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Europe
: M-Systems unveiled plans to introduce the MegaSIM™ card module,
a fully compatible (U)SIM (universal subscriber identity module) card
with commercial availability in the second half of 2005. For the first
time in the cellular market, a SIM card will combine high capacity
flash-based storage, with densities reaching 256 Megabytes, and advanced
security features to enable a variety of compelling mobile applications.
As mobile handsets increase their multimedia capabilities, and service
providers begin implementing broadband mobile service, the need for
secured, scalable and configurable high capacity storage becomes acute.
The MegaSIM card module will enable SIM card vendors to provide their
mobile operator customers with a (U)SIM card enabling a variety of
advanced mobile services such as MMS, MP3 and video clips downloading,
full PIM functionality, and high resolution picture storage.
The MegaSIM card module, like any standard SIM card, can be used by
all 2G and 3G GSM service providers for user identification and authentication
and to store phone settings and numbers. Unlike other SIM cards in
the market, the MegaSIM card, with its enhanced, secure storage capacity,
will free mobile network operators and handset vendors from the need
to bundle the memory cards that are used in many feature and smart
phones.
The main advantages of M-Systems' MegaSIM card module will be:
Secure, integrated storage for distribution of rights-protected content
and services
Backwards compatibility with cellular industry standards
Ubiquity - Most phones have or will have a (U)SIM or UIM slot
Space and cost savings compared to a 2 card (SIM card + memory card)
combination
Scalability - A 16-256MB solution for the mass market's need for memory,
with higher capacities to follow
Convenience - User and carrier data can easily be moved to a new cellular
phone in a standardized way during upgrades or other phone changes
"Industry
analysts expect that over 800 million SIM cards will be sold in 2004.
We see this market as a future growth engine, leveraging the Company's
security and flash memory management expertise to bring real value
and new revenue opportunities to the mobile network operator community,"
said Dov Moran, president and CEO of M-Systems.
"We believe that the integration of SIM card functionality with
secured, high capacity data storage offers a better, more secure data
solution as well as cost advantages over the pairing of memory cards
and SIM cards," said Mishael Agami, general manager of M-Systems'
Data Trust division. "The introduction of the MegaSIM card will
be an important catalyst in the migration to enhanced SIM cards, which
we anticipate will lead to increased data usage, enable new revenue
streams for mobile operators, enhance service differentiation and
enrich the operator-user relationship."
According to Jon Collins of analyst firm Quocirca, "This is about
more than increasing storage capacities onto mobile phones. Many service
providers face a dilemma, as the key demographic group willing to
pay for services, is not equally prepared to pay for handsets. Mobile
operators are looking increasingly to handset designs that support
the delivery of new services in the most cost effective fashion. The
inclusion of additional memory on the SIM enables the development
of handsets to be simplified, as well as presenting more options for
how services are rolled out and used. For the enterprise market, it
also ensures that information can be stored on the handset more safely,
and centralized management and control can be implemented across a
wider range of handsets."