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mLogic 3G Media and mLogic 3G Commerce Unvelied

20th October , 2004

US : Crisp Wireless, a leading provider of mobile applications and content management solutions for consumer-facing enterprises, today unveiled mLogic 3G Media and mLogic 3G Commerce. The latest mLogic 3G product lines incorporate innovations in the delivery of video and audio enabled by the increased availability of broadband wireless networks for cell phones and handheld devices. mLogic 3G is the first mobile content management solution of its kind to directly and comprehensively address the significant challenges facing media and entertainment companies that deploy rich-media mobile applications for brand promotion, revenue generation, and consumer loyalty.

"Mobile multimedia applications are generating significant revenues," said Xavier Facon, CTO of Crisp Wireless. "Through new payment options, Crisp Wireless enables better profitability of content distribution. Consumer-facing companies are rushing to build content-driven mobile applications to increase brand-awareness and to create new revenue sources. The new mLogic 3G, with its ability to deliver rich media content across all networks and devices, comprehensive billing interfaces, tools to monitor usage patterns, flexible application provisioning models, and support for dynamic content acquisition, offers our customers a complete, end-to-end business solution for multimedia, interactive content delivery."

Crisp's mLogic 3G answers the challenges of consumer-facing companies looking to deliver multimedia mobile solutions by providing new or enhanced functionality, including:

Mobile Storefront provides content aggregators and premium brand owners an end-to-end framework for creation, promotion, billing, discovery, and delivery of multimedia applications and rich-media content.

3G Enhancements position mLogic as a premier end-to-end solution for delivering multi-media, including streaming and downloadable video, over emerging 3G networks such as EV-DO, UMTS and EDGE.

Expanded Content Provisioning provides the widest possible distribution by enabling end-users to easily purchase content and applications directly from our customers' consumer-facing websites.

Advanced Content Integration functionalities offer robust programmable interfaces that enable customers to schedule automatic imports and schedule publication of any content type - transformed for a wide range of mobile devices.

Content optimization improvements for delivering content to Java (J2ME), Symbian and BREW applications as well as for MMS, WML, xHTML technology.

Extensive Marketing Analytics let content providers measure and analyze how users consume mobile content, track usage patterns, device penetration and tailor services to best meet the needs of their subscribers.

Multi-Lingual Support gives customers the ability to deploy applications and deliver content in multiple languages, which is particularly suited for media and entertainment companies with a global presence.

"We were looking for a full featured solution that could help us put the Now Playing service (mobile.yes.com) online in a very short amount of time on all handsets for several wireless operators," said Daniel Goldscheider, CEO of YES Networks. "The mLogic 3G software provided all necessary features we were looking for and enabled easy integration and customization for our unique, real-time radio station playlist content."

Today's announcement builds on Crisp's success and considerable experience in delivering compelling mobile solutions to its customers in media, entertainment, and other consumer-facing industries. Crisp counts among its mLogic customers such companies as BMG, Motorola, Nokia, AT&T Wireless, NBC and others.

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