FREE 3G Newsletter mailing list
Email:

 

 

3G Sponsored by Tektronix

Over 90% of Mobile Network users benefit from Tektronix's Expertise and Test Equipment. Experience and knowledge are fundamental to your success. Meet Tektronix at the Empowerin3G Seminars. Click here to find out more
Free Network Wall Poster from Catapult
Free Network Wall Poster from Catapult - click for more info.
Nettest CMA 3000
CMA 3000 all-in-one field tester lets you analyze signals both out and back at the same time and with all interfaces!
3GMobile World Forum
The 3GMobile World Forum is now entering its fourth year with a new look and even bigger expectations. 2004 saw 450 senior global attendees, 75 exclusive top level presentations and 60 industry leading sponsors and partners. Since 2001, this essential event has grown and adapted to the 3G mobile telecom industry's needs and this year will be no exception. With a revamped format and most ambitious ever programme, the countdown is now on for 2005.
Free White Paper - Improving the 3G Customer Experience
Find out how operators can get ready to fulfil or exceed customer expectations. Click here for a free white paper from Tertio Telecoms, the experts in provisioning and mediation.

 

 

 
 

 

European GPRS Pricing Remains Highly Complex

18th October , 2004

Europe : European GPRS pricing remains highly complex, with an average price for 10MB inclusive volume standing at EUR 12.80 (approximately USD 15.77) according to a new report from BroadGroup.

Inclusive MB pricing is the most commonly used tariff structure by the 83 mobile operators across 31 countries, whose prices are included in the survey. Fewer than 20% restrict their GPRS service offering to usage based charges only.

The report found evidence of a general correlation between pricing and per MB inclusive packages across the tariffs and service providers covered in Europe. Although prices in certain volume categories show examples of dramatic divergences, average prices trended with a reasonable level of consistency up to 50MB. Beyond this volume, pricing behaviour is much more erratic.

Overall however, the report and tariff tables reveal a multiplicity of taxes, excess charging tiers, roaming definitions, and pricing and billing increments that are employed.

Other inconsistencies emerged, including the comparatively cheap GPRS pricing found in former eastern European countries, and Accession States.

As GPRS services experience a new life cycle, supported by EDGE deployment, user familiarity with faster access to web based content will continue to diffuse. The report notes that operators will need to ensure barriers to adoption are proactively removed.

“If it is accepted that customer perception of data is changing, and pricing needs to be accessible, the complexity associated with GPRS pricing must also change. Bundling with Wi-Fi or 3G imposes new constraints on GPRS tariffs, which in turn suggests that current structures are not sustainable if congruence in pricing is to be achieved,” commented Philip Low of BroadGroup.

The report provides several hundred GPRS tariff schedules across 83 operators in 31 European countries.

Visit 3G's Own 3G Mobile Store

Click to visit the 3G Forum
Free 3G Phones
Latest PRESS RELEASES
TODAY'S PRESS RELEASES
All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners.