Europe
: KPN is introducing wireless Digital TV. From 18 October, customers
can get radio and television channels with superb sound and picture
quality broadcast to their homes at a competitive price.
KPN is
the world’s first telecom operator to venture into the TV market
using the advanced DVB-T technology. KPN will offer customers in the
Netherlands an attractive alternative to cable TV.
Customers who
already purchase other services from KPN will receive a discount.
Customers who have a phone subscription and ADSL internet connection
through KPN pay just EUR 7,95 a month. If customers have a KPN fixed
line or mobile phone subscription, they pay EUR EUR 10.95 a month.
Digital TV from KPN costs EUR 13.95 a month for all other customers.
Expectations are
that reception will extend to cover most of the Netherlands by the
end of 2006. At the moment, Digital TV from KPN can be viewed throughout
the Randstad area, comprising the cities of Amsterdam, Utrecht, The
Hague and Rotterdam. This amounts to 2.7 million Dutch households
(45% of the total number of Dutch households). Potential customers
will be able to perform an online 'postcode check' to see whether
Digital TV from KPN is available at their address via www.kpn.com.
The channel line-up for Digital TV from KPN contains the most popular
25 TV channels and 17 radio channels.
Digital TV from
KPN is a wireless service. Subscribers can watch TV anywhere they
want: throughout the house, on the boat, in the car, wherever they
please. They are no longer tied to a cable TV socket. On subscribing,
customers receive a small antenna, a digital receiver and a smartcard
giving access to Digital TV from KPN. An extra perk of Digital TV
from KPN is that it comes with an electronic on-screen TV guide. So
subscribers can see what program is on and what else is coming up
while zapping.
The launch
of its first TV offering is part of KPN’s broader development
into an all-round service provider. KPN can offer its customers telephone,
internet and now radio and television, too. These services will be
provided through multiple infrastructures, including DVB-T, internet
and/or cable, in money-saving combo packages. With these packages,
KPN rewards loyal customers: the more services they subscribe to,
the bigger their discount.