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FOXSports
Goes Mobile With Verizon Wireless |
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22nd October 2002
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"FOX Sports built its television business on being cutting edge. FOXSports.com continues to create the next generation of sports viewing behavior with FOXSports Mobile. Our viewers and users will be able to have access to in-depth sports action and information, wherever they are - be it at work or on the golf course!" said Ross Levinsohn, senior vice president and general manager of FOXSports.com. "The FOXSports Mobile technology ActiveSky has provided makes the end result superior to anything out there, from the rich color graphics to the ability to carry around FOXSports.com in your back pocket - there is just nothing like this product out there, and we are excited to be first on the block to offer it." Paul Palmieri, director of Wireless Data Business Development at Verizon Wireless (VZW), is equally enthusiastic about the application. "Fox Sports Mobile is a showcase application within the Verizon Wireless Get It Now portfolio that is the type of advanced application consumers can expect on their wireless devices. The ActiveSky platform is a real innovation in next generation publishing, speeding adoption of rich media applications in the wireless space. Combined with Verizon Wireless' extensive network and nationwide deployment of Get It Now, customers everywhere will immediately have access to this leading-edge, real-time application." ActiveSky CEO Dr. Tom Rice: "This arrangement has tremendous benefits for all the participants," Rice stated. "The top-tier media brands now have the technology necessary to show their products to consumers in the best light, and Verizon Wireless can offer exceptionally attractive services to their subscribers. The brand identity of each partner is enhanced. In the current arrangement, the consumer gets FOXSports.com running on the ActiveSky platform delivered by Verizon Wireless, and everyone benefits." Pricing and Availability Verizon Wireless customers with Z-800 handset service can take advantage of this robust application for just $4.99 per month by downloading the sports channel over the air, directly to their handset. The application is expected to be available on additional Get It Now phones soon. Get It Now-capable handsets are available through more than 1,200 Verizon Wireless Communications Stores. |
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