THQ(R) Wireless and Hutchison 3G today announced an agreement to develop and publish premium licensed and non-licensed gaming and entertainment content.

Hutchison 3G, who recently revealed the 3 brand identity for its services worldwide, will initially make THQ content available in the UK and then in other markets where Hutchison Whampoa has 3G interests.

Picture shows Lisa Gernon, strategy and marketing director, Hutchison 3G UK.

Under the agreement, THQ will be publishing a range of licensed and non-licensed titles throughout the next year that take full advantage of 3's innovative products and services. 3's customers will be able to play THQ's fast action, high-resolution, color games, including World Wrestling Entertainment and Moto GP.

"The combination of THQ's premium content and 3's leading edge network technology means consumers will be able to experience gameplay that is both realistic and compelling," said Adam Comiskey, commercial director, THQ Wireless. "Making our games available across Hutchison 3G's global businesses signifies THQ's commitment to the expanding wireless gaming marketplace."

Lisa Gernon, strategy and marketing director, Hutchison 3G UK, said: "We are building a completely new kind of consumer experience. This is not simply a telephone that can take pictures or send text. Compared to existing mobile data services, 3G is more like having a broadband Internet connection in the palm of your hand."
Continued Gernon: "THQ's offering is unique. Our relationship is a signal that not only will 3 offer consumers a multimedia communications service without precedent, it will also offer them a powerful and compelling mobile games platform."