Hutchison 3G Takes Mobile Services Platform

Buongiorno Group Company announced that it had signed an agreement with Hutchison 3G to supply its Mobile Services Platform (MSP). The MSP is a wireless infotainment platform driven by an underlying, alerting engine and will be a key component of Hutchison 3G's communications services … including email, SMS, picture and multimedia messaging.

Hutchison 3G will use Buongiorno’s platform to support the alerting features of its new services. The platform enables Hutchison 3G to integrate its numerous sources of content and deliver services through SMS and MMS, while providing a alerting platform capable of supporting peaks in excess of 100,000 messages per second. The alerts created through Buongiorno's MSP will be delivered via the messaging platform supplied by CMG, announced in 2001. The platform will initially be deployed in the UK and then in other countries where Hutchison Whampoa have 3G interests.

Colin Tucker, managing director of Hutchison 3G UK, said: "We carefully evaluated the market and Buongiorno proved themselves to be the leaders in their field. We are happy that their platform has met all our requirements and it will add greatly to the quality of our multimedia services."

Andrea Casalini, CEO of Buongiorno Group emphasises that “we are proud and delighted to partner with Hutchison 3G, the only pure 3G player, in such a strategic agreement. The process that led Hutchison 3G to sign with Buongiorno has been a rigorous product selection, which yet again proves that the MSP is the dominant alerting platform in the sector. In fact, as an end-to-end messaging platform, the MSP has been “battle-tested” in supporting the messaging and alerting functionalities in carrier environments since 1999, in addition to 45 corporate clients across GSM, GPRS, TDMA, and CDMA networks.”