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Ericsson Launch 3G in Taiwan
8th October 2002
Ericsson Mobility World, an application development center under Ericsson Taiwan, launched the island's first full-fledged commercialized 3G system, offering operators and content providers a testing environment for their next-generation mobile Internet services.

During the news conference, Kurt Hellstrom, president and CEO of the Sweden-based telecommunications solutions giant, said that 3G would become a fully mature market by 2005.


3G, or third-generation telecommunications services, will allow more advanced added-value data services for mobile users, who can, for example, view downloaded or streaming video content at a data rate of 384 kilobits per second (Kbps) over the radio spectrum.


Five local mobile operators ¡X Chunghwa Telecom, Far EasTone Telecommunications, Taiwan Cellular Corp., Taiwan 3G Mobile Network and Eastern Broadband Telecom ¡X have obtained 3G licenses this year. All five operators will launch their services next year.


The newly set up 3G system at Ericsson Mobility World allows both operators and content developers to conduct 3G-application development, testing, commercialization, training and overseas marketing, Hellstrom said, adding those services will effectively lower the cost of 3G development.


"It will stimulate the development of applications for both second-generation and third-generation services, and will also develop competencies in this field," Hellstrom said. "We're well prepared to support future mobile development in Taiwan."


The testing environment offered by the mobility world is based on wideband-CDMA (code division multiple access) ¡X a 3G standard widely used in Europe. Another standard, CDMA-2000, is utilized in South Korea, the United States and other countries.


Some industry experts claim CDMA-2000 is leading the market, as it makes it easier for operators to upgrade their equipment and is supported by a wider range of handsets.


Hellstrom, however, explained that is not the case for Taiwan, as GSM/GPRS ¡X the current standard used by local operators ¡X evolves naturally into W-CDMA. CDMA-2000, he said, is more suitable for operators currently offering CDMA-1 services.


With the exception of Eastern Broadband Telecom, local operators licensed to run 3G will launch W-CDMA services.


The soon-to-be-launched dual-mode handset supporting both GSM/GPRS and W-CDMA represents another draw for local operators to migrate into W-CDMA, Hellstrom said. With the handset, users at areas not covered by 3G base stations would see their device automatically switch to the GSM/GPRS system.


When asked whether 3G would succeed ¡X considering most mobile subscribers in the Taiwan market still use voice services ¡X Hellstrom said people have not had the opportunity to see the advantages of mobile Internet and called on the public to be patient.


"3G has already started. It is not in a satisfactory state. Yet next year it will get better, as more European operators deploy the services. Then 2004 will even be better and by 2005 the market will be fully mature," he said.


During the news conference, Hellstrom made Taiwan's first 3G call, to Darryl Green, president of the Japan-based J-Phone Co., to demonstrate to the media what 3G would be like once launched. The images of both men were transmitted over the radio spectrum and displayed on mobile devices.

 
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