US : CinemaElectric and Helio, announced the addition of CinemaElectric, Inc. (CE) signature channels, Smashbrain and PORTABLE HOLLYWOOD to Helio’s nationwide mobile service. The content deal with Helio further expands CE’s penetration in the U.S. market. CinemaElectric is already seen on more than 90 carriers across the globe in more than 50 countries, including Europe, Asia and Latin America.

“We’re thrilled to provide our award-winning mobile content to Helio’s media-savvy customers,” said Adam Levin, co-president and co-chairman of CinemaElectric. “Smashbrain and PortableHollywood are perfect for the content-craving Helio subscriber and we’re delighted to add them to our network.”

CE’s Smashbrain™ and PORTABLE HOLLYWOOD™ are the newest addition to Helio’s 3G service, and are now available to all of Helio’s customers. Smashbrain™ and PORTABLE HOLLYWOOD™ are two of CE’s channels featuring original content produced by the company’s creative staff, who have a keen understanding of the mobile “third” screen. Smashbrain™, CE’s men’s lifestyle network, features the hottest extreme sports and ringside fighting action, new games and gadgets, poker tips and Vegas lifestyle, the best stand-up and viral comedy, as well as the always popular Smashbrain™ Girls of the Month.

PORTABLE HOLLYWOOD™ brings the entertainment capital of the world directly to the palm of your hand. The hottest celebrities, movies, parties, music and bizarre Hollywood happenings are highlighted alongside exclusive interviews and behind the scenes clips.

About CinemaElectric, Inc.

Founded in 1999, CinemaElectric is the world leader in “made for mobile” programming. As a producer and distributor of award-winning, mobile video and multimedia content, CinemaElectric programming is seen on 90 carriers in more than 50 countries throughout North America, Europe, Latin America and Asia.

Based in Los Angeles, CinemaElectric’s production studio and editing facilities are optimized for mobile and staffed by an experienced team from the entertainment and wireless industries who understand the “third screen” like no one else. CinemaElectric is a top producer of original and branded content for mobile, broadband, VOD (video on demand) and satellite radio platforms.

CinemaElectric Inc. is a publicly held wireless service company (Pink Sheets:CINM). More information can be found at www.cinemaelectric.com.

About Helio

Helio is the mobile brand for the Internet generation. With advanced mobile services, exclusive, high-end, beautiful devices and smart pricing on a nationwide high-speed 3G network, Helio is built for consumers who have mobile at the center of their lives. Helio is a joint venture between SK Telecom (NYSE:SKM), one of the world’s most advanced wireless carriers, and EarthLink (NASDAQ:ELNK), the next generation Internet service provider. More information can be found at www.helio.com.