| Today's
3G News |
|
3G
Sponsored by SPIRENT |
 |
|
Test
With The Best - Catapult |
 |
|
New Endemol 'Channels' for Mobile |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 24th
October , 2005 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Endemol is first planning to launch an Extreme Reality Channel. This will feature a non-stop parade of the bizzarrest and weirdest video clips from the world of entertainment. It is due to showcase in the coming months on a variety of mobile outlets around the world. Endemol intends to follow this with a Comedy Channel that will be made up of short, funny, brilliant comedy clips that the audience can dip in and out of for a guaranteed laugh. The new 'channels' will launch through partnerships with mobile phone operators. Their themed, branded packages of entertainment will be drawn from Endemol's international library of content and reversioned for mobile. Both 'channels' will be broadcast on a loop, and updated weekly. Meanwhile in the UK, Endemol Mobile will be headed up by Morgan Holt, reporting to Endemol UK's Director of Digital Media, Peter Cowley. The new division plans to produce original made-for-mobile content. This will include Ten for Ten, a new game accessible via a mobile video short code in which a series of non-stop video questions give viewers a chance to win £10 in an instant. Peter Bazalgette comments: "This is all about new ways of entertaining people. It doesn't make us a channel owner in the conventional TV sense - the plan is to work with commercial partners to bring our archive to mobile phone users. And Endemol Mobile is a resource designed to create tailor made content for both mobile and broadband. We plan to establish this new division in the UK first and then replicate it across the international group." The news follows Endemol's recent deal with Orange to supply content for its own mobile reality channel in the UK, kicking off with Endemol's sports reality blockbuster The Match. It also comes after a period in which Endemol has seen considerable growth in the take up of its offering to mobile users. In 2005 Big Brother has had more then 6 million streamed minutes and 500,000 downloads across Australia, Italy and the UK. Endemol Italy has also produced content for its hit soap Vivere (Living) for retransmission through mobile networks. In France, Star Academy Plus and extra editions have also proved extremely popular. In the UK, Endemol drama series Totally Frank has unique bite-sized 'mobile episodes'. |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Great
Deals on the Latest 3G Handsets |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Europe
: Speaking at the MIPCOM TV market in Cannes, Endemol's Chief Creative
Officer Peter Bazalgette ( inset ) revealed Endemol's
plans for two mobile phone 'channels' as well as the launch of 'Endemol
Mobile' - a new prototype division in the UK.