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Vodafone Announce Mobile Gaming Partnership |
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| 9th
October , 2005 |
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Europe : Electronic Arts, the world's leading interactive entertainment software company, and Vodafone, the world's largest mobile community, today announced a mobile gaming agreement to bring EA's leading game franchises to Vodafone live! mobile phone customers throughout Europe, Egypt, South Africa, Australia and New Zealand. The line up of mobile games for Vodafone live! customers to download will include popular EA titles starting with EA SPORTS TM FIFA 06 Mobile this Autumn, which will be jointly promoted by Vodafone and EA. Other games, including The Sims TM 2 and Need for Speed TM Most Wanted will rapidly follow, both created specifically for the mobile platform. Electronic Arts will launch between 15-20 mobile games in Europe by the end of 2006. "Mobile gaming has always been one of our core multimedia services and its appeal continues to grow amongst our customers", said Graeme Ferguson, Vodafone's Director of Global Content Development. "When EA entered the mobile arena, it signified a new level of maturity for the market, and we look forward to working closely with them to deliver an unrivalled content and service proposition for our customers." "Our partnership with Vodafone is an important milestone as EA pursues its strategy in the mobile gaming space," said Frank Sagnier, Vice President Mobile Gaming Europe. "We're pleased to team up with Vodafone to bring more mobile gaming experiences to consumers." Through the partnership, Vodafone's vast global customer base will be able to download games for compelling gaming experiences while on the move, bringing together Vodafone's services and audience reach with the advanced graphics and quality game play from EA. The service will be available to Vodafone live! customers for downloading in Australia, Austria, Belgium, Croatia, Cyprus, Czech Republic, Egypt, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Malta, Netherlands, New Zealand, Portugal, Slovenia, South Africa, Sweden, Switzerland, Spain and the UK. |
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