ASIA
: On May 25, 2005, Taiwan Mobile Co., Ltd. (TWM) was the first operator
to debut its 3G services with a limited free-trial period. Inset is
Daniel Tsai, Chairman of Taiwan Mobile.
TWM
had one simple goal in mind, it would like to enable its customers
to enter the new era of "Visual Telephony" in 3G mobile
communications and to experience the new and exciting mobile multimedia
services available without any economic burden or commitments.
On
October 4, 2005, TWM announced two exclusive 3G handsets and a new
set of 3G services with a "Company of Choice for 3G" press
conference. Based on the invaluable experiences learned from the early
adaptors, TWM is now offering the widest selection of rate plans,
most attractive handsets, and the most comprehensive multimedia services
for 3G. TWM, Trans-Asia Telecommunications and Mobitai Communications
customers can now also seamlessly migrate from 2G to 3G with their
existing numbers. "TWM is undoubtedly the Company of Choice for
3G."
Consistent with its "Customer
Caring" vision, TWM allowed its customers to experience and develop
a better understanding of its 3G services before charging them. From
the data collected and lessons learned during the free-trial period,
TWM was able to offer its 3G services with the most suitable rate
plans for its customers. Existing customers can seamlessly migrate
from 2G to 3G without changing their 2G tariff plans. With widest
selection of multimedia services and a number of exclusive content
and most valuable exclusive handsets, TWM, to enable customers to
fully experience the "Seeing anytime is like being together all
the time" 3G lifestyle!