Taiwan Mobile Introduces 3G Services

ASIA : On May 25, 2005, Taiwan Mobile Co., Ltd. (TWM) was the first operator to debut its 3G services with a limited free-trial period. Inset is Daniel Tsai, Chairman of Taiwan Mobile.

TWM had one simple goal in mind, it would like to enable its customers to enter the new era of "Visual Telephony" in 3G mobile communications and to experience the new and exciting mobile multimedia services available without any economic burden or commitments.

On October 4, 2005, TWM announced two exclusive 3G handsets and a new set of 3G services with a "Company of Choice for 3G" press conference. Based on the invaluable experiences learned from the early adaptors, TWM is now offering the widest selection of rate plans, most attractive handsets, and the most comprehensive multimedia services for 3G. TWM, Trans-Asia Telecommunications and Mobitai Communications customers can now also seamlessly migrate from 2G to 3G with their existing numbers. "TWM is undoubtedly the Company of Choice for 3G."

Consistent with its "Customer Caring" vision, TWM allowed its customers to experience and develop a better understanding of its 3G services before charging them. From the data collected and lessons learned during the free-trial period, TWM was able to offer its 3G services with the most suitable rate plans for its customers. Existing customers can seamlessly migrate from 2G to 3G without changing their 2G tariff plans. With widest selection of multimedia services and a number of exclusive content and most valuable exclusive handsets, TWM, to enable customers to fully experience the "Seeing anytime is like being together all the time" 3G lifestyle!

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