US : Picsel Technologies further strengthened its position as the leading multimedia content enabling platform of choice for the mobile market, by announcing BenQ Corporation, a leading manufacturer of digital lifestyle devices, as its latest Picsel File Viewer(TM) licensee. Scheduled for global release in December 2003, the Picsel Powered(TM) P30 Smartphone from BenQ will utilise Symbian's (UIQ) OS V7.0, based upon Texas Instruments OMAP(R) processing architecture.

"Our partnership with BenQ is further evidence of Picsel's continuing commitment to provide best of breed mobile solutions to world leading technology brands", said Imran Khand, Picsel CEO. "Evidenced by the unequivocal success of our first product, Picsel File Viewer - and soon to be followed by the addition of our new applications, Picsel Browser and Picsel Messenger, Picsel is confident in its ability to continue to lead and expand upon the boundaries of rich content delivery".

A revolutionary content enabling application, Picsel File Viewer allows mobile device users the ability to access uniquely rich myriad content, without the need for content re-engineering, syncing or source applications residing on the device. Accessible through Picsel's seamless and highly intuitive user interface, Picsel File Viewer on BenQ's forthcoming Smartphone will support the following content formats: the Microsoft Office suite of applications (Word, Excel, PowerPoint), Adobe PDF, Plain Text and Standard Image formats.

"Our strategic partnership with Picsel represents a significant leap forward in showcasing the multi-dimensional capabilities of our Smartphone technology", said Harrison Chang, BenQ's Senior Associated Vice President of BenQ Networking and Communications Business Group. "The first in a number of technology alliances between our firms, Picsel's market leading software platform powering BenQ's innovative and stylish hardware design, will enable unprecedented flexibility and freedom to Smartphone users and Network operators".

Developed specifically for resource-constrained devices, Picsel File Viewer based upon Picsel's ePAGE™ Multimedia Content Engine, utilises minimal processor and memory footprints to deliver a revolutionary mobile user experience, beyond the scope of other mobile applications. Picsel applications can also be loaded onto a wide range of devices and platforms, pre or post device production - and are fully scalable and extensible to meet the specific requirements of client demand and device design.