3G Sponsored by Tektronix

 

 

Decoy Farm 3G Clips for 3

1st December, 2004

Europe : Decoy Farm, a provider of bespoke comedy and music videos for mobile phones, has announced a partnership with 3, the UK's fastest-growing mobile operator. The deal enables 3's customers to download original comedy and music sketches to their video mobiles.

Decoy Farm's comedy and music sketches have an "underground feel" and have already acquired a cult following. On average 60 seconds long, they use a blend of both original characters (Naked Nigerian Chef, General Joe, Peter Muso) and unusual takes on some famous faces (Michael Caine, Clint Eastwood, Prince, Kurt Cobain and Courtney Love, David Beckham, Sven Goran Ericsson, Jimmi Hendrix and Ronnie Wood) to name a few. Decoy Farm's range of comedy sketches can also be used with 3's videomail, the video calling answer machine service from 3. Comedy "celebrity look-alikes" can be selected from a range of fun greetings to answer your video calls when you're not available.

Graeme Oxby, Marketing Director, 3, commented: "Our portfolio of content is unrivalled. 3 has the fastest-growing mobile audience in the UK and Decoy Farm offers our entertainment hungry customers something totally different
and not mainstream. Comedy is proving to be very popular on 3 and Decoy Farm will appeal to our key target audience of 18-34 year olds."

Cheryl Westmacott, CEO of Decoy Farm, said "Working with 3 has helped us to take our comedy and music sketches to a huge audience of over 1.2 million in the UK. We write, act and produce all the comedy and music in-house providing fresh new sketches every week for 3's customers."

Customers buying a Video Value package at £5 per month can access a wide range of 3's video content from comedy, full-length music clips to Barclays Premiership action. Individual video clips are priced at 50 pence and are available to stream or download to the handset.

Home ProZone Subscribe To Newsletter 3G Forum