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3G Mobile Gambling for 3

29th November , 2004

Europe : Zone4Play announced launch of its play-for-real fixed-odds casino applications on Hutchison 3G, in the UK. The new service is a collaboration of Zone4Play, DITG (Digital Interactive Television Group) through its wholly owned subsidiary Avago, and Hutchison 3G, the UK's first video mobile network.

The new service is one of the first mobile fixed-odds services in the UK. and DITG, under an agreement with Hutchison 3G, will have Zone4Play providing Avago-branded play-for-fun games as well as fixed-odd real gaming solutions.

Hutchison 3G, the world's first live 3G mobile multimedia service, is a joint venture of Hutchison Whampoa, NTT DoCoMo (Japan) and KPN Mobile (Holland). It is one of the five major mobile operators licensed by the UK Government in May 2000 to run "third generation" (3G) mobile phone services.

Hutchison 3G's "Fixed-odds Games by Avago" was developed by Zone4Play and is run by DITG, that also operates the successful Avago channel on Sky (channel 181). Zone4Play has been working with DITG for the past 18 months to expand its unique multi-platform experience and expertise to provide fixed odds and play-for-fun casino games leveraging the Avago brand on both TV and Mobile.

Mr. Idan Miller VP Marketing and Sales at Zone4Play, commented, "We are excited to see our fixed-odds games leap to life on Hutchison 3G Mobile service, the first UK mobile operator to offer fixed-odds games, through our partnership with DITG. This new deployment strengthens our position in the market as the number one technology provider for iTV and Mobile betting services."

Mr. Damian Cope, Managing Director, DITG Gaming, said: "We are delighted to be launching this service on 3 in conjunction with Zone4Play, and are convinced that mobile gambling revenues will grow strongly over the next few years. We are confident that both existing and future Avago customers will enjoy the ability to play games via their mobile handsets."

About Hutchison 3G UK Limited

Hutchison 3G UK Limited delivers third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move. 3 is the UK's first video mobile network, and the only network offering 3G services to all its customers. 3 is the UK's fastest growing mobile network and was the fastest UK mobile network to a million customers. Over 1.2 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football. 3's network offers national coverage for calls and texts, and over 79% population coverage for video mobile services.

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