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Vodafone Live 3G Network for Swisscom

29th November , 2004

Europe : At the end of 2004 Swisscom Mobile - the biggest mobile communications provider of Switzerland - starts its UMTS (Universal Mobile Telecommunications System) network with a reach of almost 100% of the Swiss population. With its highly enhanced bandwidth, this 3rd generation network allows video telephony, video on demand and considerably speeds up navigation for the 400'000 users of vodafone live!

Next to show excerpts from established brands of the media world (SF1, MTV, TF1...) customers will have the choice of an array of streaming "Mobile TV Shows" of AllTheContent.com - ToutLeContenu.com with original and up-to-date content. These shows with high added value themes such as Stars, Videogames or HighTech are part of the extensive offer of ATC-TLC to mobile operators around the world. Presently, these productions are distributed by Orange France, SFR France and Globe in the Philippines.

Clement Charles, CEO and company founder enthuses: "When we started our project after World Telecom 99, 3G was announced for the end of 2001, at that time we were somewhat late... When in 2003 we adapted the editorial and technical structure of our video products to UMTS networks, we were too early. Today, with distribution of our 2.5G video content in more than 35 countries and our 3G content set to gain us market shares with many big operators, we are perfectly on time. Our content matches greatly with the market needs, the needs of cellcos and those of their customers, who are keen to use the news services."

In the course of this extensive makeover of the Swiss Vodafone Live! Portal ATC-TLC could greatly enhance its presence in the German and Italian languages. "In comparison to the 26 channels, that are provided by ATC-TLC in French and the production of our editorial office in Basle, we had too few German and Italian services on the portal. Convinced by our success in the French part of Switzerland and abroad, Swisscom Mobile has decided to add some of our services in the two remaining national languages," explains Anne Bonvin, General Content Manager of the company. "Since the beginning of the month, all customers of Swisscom Mobile have access to our content about HighTech, CD releases and DVD releases."

Always at the forefront of new developments in new media, ATC-TLC continues its success story as press agency of the digital era with this important contract.

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