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3G Entertainment News Launched By 3

24th November , 2004

Europe : 3, the UK's first video mobile network, today announced it has signed a deal with Associated Press Television News (APTN), to provide celebrity entertainment videos to the fastest growing mobile audience in the UK.

The new service, called 'Entertainment Now', is accessible via "Today on 3", 3's live entertainment channel and is updated every Tuesday and Thursday with breaking showbiz news. The style of the show is quirky and irreverent, poking fun at the rich and famous, and of course, the infamous.

From Big Brother to the Mercury Music Awards, Venice Film Festival to the Mobo's, APTN Entertainment on 3 is there; up close and personal with the hottest stars. Now over 1.2 million customers on the 3 video mobile network can watch "Entertainment Now" on the move.

APTN's Director of Marketing, Toby Hartwell said, "APTN are delighted to be working with 3, the UK's fastest growing mobile operator. 'Entertainment Now' is a bespoke video mobile product that viewers are sure to find amusing and addictive. It's your inside edge to celebrity gossip and events."

Graeme Oxby, Marketing Director, 3 said: "3 video mobile brings customers the very best in mobile entertainment. The new service from APTN joins an exciting range of entertainment options on 3 – customers can watch full-length music videos, Barclays Premiership action, play the latest games or watch comedy clips. Entertainment Now is a good addition to 3's portfolio, if you want to catch Elton throwing a strop or watch the latest news from the Mobo's, you can with 3's "Entertainment Now."

Entertainment Now, the latest in celebrity news and events from around the globe, is now available on 3. For £5 per month 3 customers can watch as much video as they like with a "video value" add-on, alternatively clips cost 50p per item.

About APTN
APTN is the international television arm of The Associated Press - the world's oldest and largest newsgathering organisation. APTN has over 80 bureaux in 67 countries linked by a network of global satellites. APTN supplies video news, entertainment, and sports content to more than 500 broadcast newsrooms, portals, Internet, broadband and mobile products worldwide.

About 3
Hutchison 3G UK Limited delivers third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information, and telephony to enable live video calls, multimedia content, and entertainment while on the move. 3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Italy, and Sweden. 3 also holds UMTS (Universal Mobile Telecommunications System) licenses in Ireland, Israel, and Norway.

On August 19, 2004, Hutchison Whampoa Ltd. announced updated trading information for the 3 group of companies:

3 globally had over 3.2 million customers
3 UK had over 1.2 million customers
In July, 3 UK added 274,658 customers
3 UK's ARPU for the first seven months of the year was £43.22 per customer, per month

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