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3 and LG Electronics Continue Success Story

24th November , 2004

Source: Wall Street Journal 10.11.2004

Europe : The most favoured UMTS mobiles in Austria come from LG Electronics: already 46% of all national 3Customers are using the chic handset from LG and appraise the advantages of the LG U8110 and the LG U8120: small, light weight, chic - and versatile! The extra-slim clam-shell models stand out because of their unique stand-by times and multitude of other functions, like MP3 player, an integrated email client and a rotating VGA camera for pictures in JPEG format. The mobile can easily be connected to a PC or a notebook via USB or Infrared, also SyncML, mobile broadband internet access with download rates of 384 kbps.

"With the wide infotainment offer of 3 and the magnificent handsets from LG, mobile telephoning and video calling, working and entertainment is getting better and simpler! The exclusive cooperation with LG Electronics is a true success and the demand for the small and multitasking VideoMobile is enormous!" 3CEO Berthold Thoma is truly happy to comment on the joint venture with the partner from Korea. He further states: "More than 70% of all new customers go for the LG handset!" Also other "3Countries" trust LG Electronics and offer the their customers high end handsets of the Korean entertainment, household and electronic conglomerate.

3 starts the New Year with a new VideoMobile from LG

"3Customers can start to look forward to the high end mobile multi media terminals of the new generation! The successors of the LG U8120 are true works of wonder!" Chi Ho Shin, Managing Director, LG Electronics Austria GmbH announced the future models. "One of the next models that we are going to offer in the first quarter of the following year, is going to beat everything that was available up to now on the 3G markets!" Berthold Thoma is happy to announce the next handset from Korea.

LGE takes benefit of the know-how one has gathered as South Korea ranks number one of all countries with 3G penetration: about 7.3 m people hold a 3G mobile and use primarily mobile TV - creating about 40% of the revenue. LGE is the fastest growing producer of mobile handsets amongst the 6 top producers of the world. Asian manufacturers dominate the 3G market: LG holds in Europe, the middle East and in Africa in the third quarter of this year a market share of 54.5%, before NEC with 22% and Nokia with 9.7%.

Hutchison 3G Austria GmbH, clearly the market leader with UMTS applications will present further exclusive handsets from the Korean factory to the market and will once again stir up the local mobile multi media market. LGE is present with 2G mobiles and 3G mobiles in 40 countries and is, after NEC, the second biggest producer of UMTS handsets and since 1989 operating in the Austrian market (since 2004 also with mobile phones). "Within the upcoming three years we want to push forward from fifth to third place what sales are concerned - we are on the best way to this goal with our products!", announces M. H. Park, president and CEO for telecommunication equipment & handset company, from Soul.

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