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Content Delivery Solution to Manage 3G Streaming Content for Vodafone live!

24th November , 2004

Europe : Swisscom Mobile, the leading provider of mobile communications services in Switzerland, and End2End, Europe’s leading B2B managed service solution provider for mobile data services and content, today announced that Swisscom Mobile has selected End2End’s managed service Content Delivery Solution to manage 3G streaming content for Vodafone live!

End2End’s Content Delivery Solution has been powering the delivery of Swisscom Mobile content downloads since the launch of Vodafone live! in Switzerland in 2003. Swisscom Mobile has now leveraged the capabilities of End2End’s Content Delivery Solution to manage both downloadable and streaming content through a single solution, which delivers improved efficiency of content management and unified reporting for all Vodafone live! content usage.

In order to enable the management of 3G streaming content, End2End has integrated its managed service Content Delivery Solution with Swisscom Mobile’s in-house Real Networks’ Helix -streaming platform.

Swisscom Mobile launched its 3G network in Switzerland on November 11th 2004.

“Streaming media is one of the key services available over 3G, and therefore we wanted to ensure that we could effectively manage both streaming content and content providers,” said Markus Doetsch, Head of Technical Marketing, Swisscom Mobile. “We expanded our partnership with End2End to include the management of streaming content because during our cooperation, End2End has consistently demonstrated the value of their proactive engagement model and the quality of their managed service Content Delivery Solution.”

“Swisscom Mobile is demonstrating its leadership by being among the first mobile operators in Europe to launch 3G,” said Soren Ravn, CEO, End2End. “We are excited to be able to demonstrate the capabilities of our Content Delivery Solution in a 3G environment through the expansion of our partnership with Swisscom Mobile.”

About Swisscom Mobile AG

Swisscom Mobile is the clear number one in the Swiss mobile communications market with a market share of around 65%. In 2003 Swisscom Mobile generated revenues of CHF 4,11 billion. The company has about 3.8 million NATEL® customers. Since 1 April 2001 Swisscom Mobile has been a public limited company in which Swisscom Ltd has a 75% shareholding. The British Vodafone Group, global market leader in mobile communications, has entered into a strategic partnership with Swisscom Mobile taking a 25% holding. The NATEL® network (GSM900 and GSM1800) supports all technologies such as HSCSD, GPRS and has been expanded with Public Wireless LAN in popular places. With 99% coverage it is Switzerland's best mobile network. It is also the only one to provide access to more than 390 mobile networks worldwide in more than 170 countries.

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