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Nec 338 3G Handset Launch for 3

17th November , 2004

Europe : 3, the UK's first video mobile network and NEC, a world leading 3G handset manufacturer, today announced the launch of a new addition to their UK mobile portfolio. The NEC 338 is Europe's smallest and lightest 3G handset to date and forms part of 3 UK's market-leading 3G portfolio. The launch further consolidates 3 and NEC's partnership in the run-up to the busy Christmas period.

Available in glossy black and silver, this stylish clamshell handset weighs only 114g and measures 93.8x47.1x23.3mm. The phone allows customers to access the full range of 3's services including live person-to person video calls, multimedia downloads and video messaging. Memories can be captured as video or photography using the rotating camera, which incorporates 2x digital zoom feature.

Downloading and streaming content is simple as customers can browse exclusive and regularly updated content and other 3 services. This includes full-length music videos, Barclays Premiership action, the latest games or comedy clips. The handset is dual-mode (2.5G and 3G) and the inbuilt JAVATM technology also supports all of the latest games and applications. 3 customers can also benefit from the 'Play All List' feature with the in-built media player allowing continuous streaming of selected video content and MP3 files.

The handset can be personalised by setting one of the forty channel polyphonic ringtunes or by downloading one of over 2000 available on the 3 portal. The NEC 338 is currently available to "pay monthly" customers (on contract).

Gareth Jones, COO commented: "3 is the UK's fastest-growing mobile operator and is offering the leading 3G handset portfolio in the UK. With 3's line up of handsets, content and price plans, we believe we have an unbeatable proposition for customers this Christmas. The NEC 338 forms part of our twelve handset portfolio - all customers need to do is decide which handset is on their Christmas list, it's definitely going to be our 3G Christmas."

Tony Hutson, Director, NEC UK commented "The 338 provides a great choice of style and individuality without any compromise on functionality and features, making it ideal for consumers in the run-up to Christmas. The 338 provides a fantastic, stylish alternative at a highly competitive price and consumers can look forward to accessing a greater choice of services that will suit every taste."

The new 338 handset will be available across the UK in over 7,000 shops that stock 3 products and services.

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