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TTPCom and ASUSTeK Showcase 3G Handset

17th November , 2004

ASIA : TTPCom Ltd and ASUSTeK Computer Inc., announce that they will be showcasing ASUSTeK’s first 3G handset, on TTPCom’s stand, number 1504a, at the 3G World Congress in Hong Kong from 15 th to 19 th November. The compact candy bar handset is based on TTPCom’s dual mode 3GSM technology and application suite and features exciting multimedia services such as video streaming, 3D games and music downloads. ASUSTeK are also developing a clamshell 3G phone which will feature video telephony.

ASUSTeK have licensed TTPCom’s entire technology suite including dual mode 3GSM protocol software, development tools and AJAR Platform, TTPCom’s applications framework, which delivers a pre-integrated suite of messaging, multimedia, gaming, browser and JAVA technology. The AJAR platform enables ASUSTeK to easily customise the user interface (UI) of the phone to suit the branding requirements of different operators worldwide and with an easy to use PC-based development environment it increases the productivity and flexibility of handset development teams enabling manufacturers to develop differentiated handsets with open OS style functionality, rapidly and economically.

“We’ve been very impressed with the speed with which we’ve been able to develop the 3G handset using TTPCom’s technology and the on-site support offered by their technical team has also assisted greatly with reducing development times. Our intention has always been to develop a 3G handset that is as compact as the 2.5G handsets that users are familiar with today and with TTPCom’s integrated approach we’ve been able to do this,” stated HC Hung, Vice President of ASUSTeK Computer Inc. “In particular TTPCom’s AJAR platform allows us to quickly customise the user interface and applications set for individual operators round the world and we have had very positive feedback from those operators that have already seen the device”.

“ASUSTeK’s new 3G handset, which is a compact and advanced multimedia device, is a validation of our software development philosophy,” stated Richard Walker, Managing Director of TTPCom’s Software Business Unit. “First of all our dual mode approach, which fully integrates the 3G and GSM/GPRS protocol stacks, enables developers to minimise the size of their handsets and to maximise battery life. Secondly, by developing the AJAR applications platform, which extracts the maximum performance from the hardware, our customers can deliver phones with smartphone type functionality but without the need for a separate applications processor, which again results in smaller, more cost effective devices. Today’s mobile phone users have high expectations of their 3G devices and we are enabling our customers to deliver exactly what the market wants just when demand is starting to grow sharply”.

Fully integrated 3G/GSM technology for competitive handsets In order to facilitate the development of competitive 3G handsets, which are equivalent in terms of size, power consumption and reliability to today’s mobiles, TTPCom has pioneered a fully integrated dual mode approach from the start. This complex approach concentrates on maximising the integration of common elements between 3G and GSM/GPRS, minimises the memory requirements and enables devices to use a single baseband chip, and therefore keeps cost, size and power consumption to a minimum. In addition a fully integrated approach improves the user experience as the phones are able to handover seamlessly between 3G and GSM/GPRS networks.

To complement its protocol software TTPCom has developed a flexible and portable applications platform that enables handset manufacturers to develop feature phones and smartphones based on any combination of 3G, GPRS and GSM protocols. For feature phones, TTPCom’s applications platform, AJAR, delivers a pre-integrated suite of messaging, multimedia, gaming, browser and JAVA technology, plus secure download and tools to easily customise the user interface and create new applications.

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