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World's First Fully Programmable, 2-Megapixel Imager for Camera Phones

9th November , 2004

Above : AlgoCamT TC7030 pictured next to 18mm-diameter coin. TransChip's AlgoCamT TC7030 two-megapixel imager.

ASIA : TransChip Inc., a leading developer of integrated camera solutions for camera phones, announced the release of a fully programmable, two-megapixel (UXGA) CMOS camera module, the TC7030. The new imager is part of TransChip's AlgoCam(TM) product family of fully programmable imagers. The imager samples are currently available and TransChip will begin mass production in Q2, 2005.

TransChip will be demonstrating its solution at Next Generation Telecom China, Beijing on November 9, 2004 and at the 3G World Congress in Hong Kong November 16-18, 2004 in booth 1413.

TransChip's AlgoCam(TM) TC7030 is the only fully programmable camera solution on the market today for camera phones. The AlgoCam(TM) TC7030 delivers all the required hardware, software, and development tools, enabling camera applications to be designed in a matter of days.

"TransChip's has responded to handset manufacturers' requests for higher resolution imagers and richer picture quality and created our two-megapixel offering," explained Arie Gavriely, vice president of technical marketing at TransChip. "Our customers have emphasized the importance of full programmability, so TransChip has created a flexible solution that can be optimized for any camera phone product and ensures picture perfect images with excellent color even in challenging lighting conditions. In creating the 2-megapixel solution, TransChip has provided a rich photographic experience that turns any camera phone into an advanced digital camera with images that are of high enough quality to be printed and sent to friends and family."

AlgoCam(TM) TC7030 also has built-in support for continuous and strobe light flash devices, and a special backlight mode that enables clear pictures of objects even with extremely bright background conditions. The 1600x1200 pixel sensor array offers on-chip image processing, with a resize capability for the exact dimensions of any target LCD display. An on-chip PLL supports a wide range of input clocks ranging from 3.68MHz to 80MHz and provides built-in support for auto focus lenses.

About TransChip Inc.:

TransChip Inc. is a leading developer of integrated camera solutions for mobile phones. The company's solutions include image capture, digital image processing and compression. This novel and unique approach enables mobile handset vendors to incorporate high quality imaging technology into their next generation handsets with fast time-to-market. The company produces the CoderCam(TM) family of imagers with integrated image signal processing and JPEG compression and the AlgoCam(TM) family of fully programmable imagers for high-end camera phones.

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