
US
: Qualcomm has established a subsidiary, MediaFLO USA Inc, to deploy
and operate a nationwide network operating in the 700 MHz spectrum
to deliver video and audio programming to third-generation mobile
phones.
The San Diego,
California based chip developer said the subsidiary is likely to need
approximately $800 million in investments over the next 4 to 5 years,
some of which may be funded by third parties. Qualcomm says the medium
term aim is to spin off the subsidiary.
The MediaFlo network
is expected to begin commercial operation in 2006. Negotiations have
already started with US cellular operators to distribute the multimedia
services in tandem with their networks.
There
were no details of the likely cost of the service, except that they
would be at 'mass market prices'.
Qualcomm said
offering the network as a shared resource for CDMA2000 and WCDMA (UMTS)
cellular operators would be the most efficient way to deliver mobile
interactive multimedia to the operators' wireless subscribers.
"Qualcomm
strongly believes that the broad delivery of wireless multimedia services
is the logical next step in the evolution of the wireless industry,"
said Dr. Paul E. Jacobs, executive vice president and president of
the company's Wireless and Internet Group.
"Building
on our deep relationships with wireless operators, handset manufacturers
and content providers, we can accelerate the adoption of multimedia
on wireless devices by making it truly cost effective using our FLO
technology and prime nationwide 700 MHz spectrum."
The company claims
the technology can deliver multimedia content in an easy-to-use and
familiar format at quality levels that dramatically surpass current
distribution methods through the use of QVGA video at up to 30 frames
per second and high-quality stereo audio. It can support 50-100 national
and local content channels, including up to 15 live streaming channels
and numerous clip-cast and audio channels.
Partnering cellular
operators will be able to offer interactive and differentiated services
in conjunction with their CDMA2000 1X, 1xEV-DO and WCDMA cellular
networks without the cost of further deployment or need for new spectrum.
FLO (Forward Link
Only) technology is designed to minimize the power consumption and
size of mobile phones, and to integrate into the baseband chip.
Qualcomm holds
licenses for the 700 MHz spectrum that will enable the network to
serve all parts of the US. The majority of the spectrum was acquired
in the June 2003 FCC auction, and the remainder last month from some
other licensees.