MMS Wireless Revenues to Reach $8.3bn by 2004

Juniper Research interviewed over 40 industry leaders and concluded that MMS has the potential to generate revenues in excess of $8.3bn by 2004 ... but with the proviso that operators must meet a number of key challenges:

* Firstly, Operators must hurry to implement cross-network MMS and roaming facilities, in order to allow the market to reach the necessary critical mass of enabled users.

* Secondly, Operators must quickly make available MMS enabled handsets
and cameras that are affordable and user-friendly -- in order to open
up the mass market (with a particular emphasis on Youth).

* In addition the Juniper study found that by 2004 much of the revenue
for MMS will be generated via content delivery and provisioning, at
$5.6bn, rather than pure peer-to-peer messaging, at $2.7bn.

2004

Peer-to-Peer Revenues $2.7bn
Server to Mobile Revenues $5.6bn
Total $8.3bn

Messaging
Charles Lafage, Senior Analyst at Juniper Research, and MMS specialist
comments: "Picture-messaging has a great potential as it satisfies a
widespread customer need: to share the precious (and not so precious) moments
of our everyday lives. However, there is much more to MMS than
picture-messaging. MMS enables a wide range of mobile information and
entertainment services, that will generate twice as much revenue as
Peer-to-Peer messaging. MMS can deliver where WAP failed: easy to access to
content and services over mobile networks and a revenue opportunity for
operators and third party providers."

Content
Juniper Research expects information and applications to generate $5.6bn
in revenues by 2004, two-thirds of which will go to third parties. The most
successful services will be those that truly take advantage of the multimedia
platform and the 'anytime, anywhere' nature of the technology -- offering a
unique proposition to the end-user.
This applies to business users as well. MMS can readily act as a mobile
extension of the corporate messaging and business applications environment.
Business alone will account for $1.4bn of revenue in 2004.

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Juniper Research interviewed over 40 industry leaders and concluded that MMS has the potential to generate revenues in excess of $8.3bn by 2004

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