Vodafone have introduced all new Vodafone Freebees , which are rewards you get for topping up on Vodafone Pay As You Go.

You can now choose to Grab your Freebee for instant rewards, such as free video-rental, free texts or free chocolate. Alternatively, you can choose to grow your Freebees and save them up for a bigger Freebee such as £10 vouchers for retail stores, a Sony HiFi and even an Apple iPod.

The video above is the new TV advert for Vodafone Freebees which should be airing across the UK already.

3G thinks this a smart move from Vodafone and follows the classic Nectar/Air Miles formula which proved so popular with consumers when it launched way back when.

You can view all the latest mobile deals on Vodafone by clicking here.