US : Apple's iPhone has generated a level of hype rarely seen in the global electronics industry. But what is the real extent of the iPhone's impact on the technology and entertainment industries?

More than 1.1 billion mobile phones will be shipped worldwide in 2007-but only 4.5 million iPhones-giving the product only a fractional percentage of the total market, according to iSuppli Corp.

"Why does iSuppli believe that a device with such miniscule market share will have a revolutionary impact on the mobile multimedia market?" asked David Carnevale, vice president of multimedia content and services for iSuppli. "The simple answer is: It's easy to use, so it promotes greater usage. But in fact, the iPhone is influencing a complex web of technologies, business arrangements, competitors and consumers expectations that will have a huge impact on all participants in the global mobile-handset, multimedia and entertainment industries."

-- How can participants in the multimedia, handset and semiconductor markets learn from Apple's iPhone strategy?

-- Is a 3G wireless network really all that important to support multimedia mobile handsets?

-- How can studying consumer usage cases lead to unexpected product choices in product feature sets?

-- What is the Bermuda Triangle of mobile devices-and how can your company navigate around it?

-- What is Apple's product roadmap, and how will it impact other companies' strategies?

Learn the answers to these and other questions at iSuppli's upcoming Webinar event, entitled: Apple's iPhone and its Immediate Impact on the Entertainment Industry. Hosted by Carnevale, the Webinar will be held on Wednesday, Nov. 28 at 8:30 a.m. U.S. Pacific time.

Attendees can call in to the Webinar to hear Carnevale's comments and can use an Internet browser to view the presentation slides. Carnevale will take questions from Webinar attendees.

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About iSuppli Corporation

iSuppli Corporation is the global leader in technology value chain research and advisory services. iSuppli provides market intelligence services for the EMS, OEM and supplier communities in addition to servicing consumer electronics and media concerns. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems research to multimedia content and services.