Europe : Mobile Games: Subscription and Download, 2007-2012 is an essential resource for strategic and market planners focusing on market sizing, forecasting, player analysis and positioning strategies associated with current and future opportunities in mobile games markets from 2007 to 2012.

Through a combination of one-to-one interviews with leading company executives and in-depth primary research, this fourth edition of the mobile games report provides an all-encompassing view of the fast-developing mobile games market.

Focusing on downloadable and subscription-based games, the report offers detailed analysis of the major hurdles towards customer adoption and retention; outlining the strategies that operators, vendors and publishers should employ in order to maximise their respective returns in the mobile games sector.

The strategic report also provides company profiles for more than 20 games publishers and developers, together with an examination of gaming business models and discussion and evaluation of how the mobile games value chain is likely to evolve.

Providing a complete forecasting suite for the next five years Mobile Games: Subscription and Download, 2007-2012 offers a detailed consideration of one time downloadable mobile games and subscription-based games, broken down by:

• number of users (m)
• average price per download/subscription ($)
• total revenues ($m) plus average revenue per user data ($)

In addition, this detailed report also includes total end-user generated revenues ($m) from mobile games and total revenues ($m) from advertising in mobile games. All forecasts are split by eight key regions including: North America; South America; West Europe; East Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific; and, Middle East & Africa.