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Mobile Games Launched on I-mode Wireless
30 November , 2005

Europe UK : O2 announced it has partnered with IN-FUSIO to provide award-winning mobile games to i-mode consumers in the UK.

The partnership sees IN-FUSIO’s site available immediately and features an exciting line up of mobile games helping IN-FUSIO to build a close relationship with increasingly mobile consumers. The site offers mobile consumers access to IN-FUSIO’s play+ mobile games on its i-mode site. As an official partner, IN-FUSIO will be available through i-mode’s intuitive interface under Games on the i-mode menu.

The partnership forms part of i-mode’s unique content structure through which IN-FUSIO will be able to further develop and deploy sophisticated, secure commercial content to consumers. It allows IN-FUSIO to expand its revenue opportunities by selling its content through O2’s generous revenue sharing model. As a service IN-FUSIO will collect its revenue from subscription based services billed directly through the users phone bill permitting it to concentrate on its core business. i-mode is a flexible business model that facilitates both subscription based and non-subscription based content.

IN-FUSIO, which already supplies Java games to O2, is among the first game sites to be launched on the i-mode service from O2. Having already launched on six

i-mode portals across Europe the announcement further confirms IN-FUSIO’s leading position as a developer and service provider for mobile games.

IN-FUSIO’s Play + on i-mode will launch with mobile games including: South Park, Zoo Tycoon 2 Mobile, Terminator I’m Back, Banjo-Kazooie Missions, Solitaire Gold and Age of Empires II Mobile.

Grahame Riddell, Head of i-mode Marketing for O2 UK said: “We are pleased to be working with IN-FUSIO to offer its mobile games to our customers. IN-FUSIO has managed to capture the benefits of i-mode and joined the i-mode ecosystem to offer its users a compelling mobile experience. O2 wants to make developing mobile content as attractive and as easy for businesses as possible. The building of a strong content community both on and off portal will be critical to the success of the services. Our research clearly shows that consumers are willing to look at and pay for mobile content, and expectations are tied closely to a user’s experience of the Internet. Use will be driven by periods of downtime, communication applications, like e-mail, and situational driven use, when information is needed instantly. The overriding point for consumers is that convenience is key.”

Udi Jacobi, Director of Sales, EMEA and South America for IN-FUSIO adds: “Following the successful launch of our Java games with O2 earlier this year we are delighted to be selected as one of the first mobile game offerings, at launch, on the i-mode service from O2. IN-FUSIO’s strategy has always been to provide the consumer with an easy-to-use and fun mobile game experience. This partnership will enable us to reach even more mobile gamers with a service and playability that millions have already come to expect.”

About i-mode

The i-mode service, exclusively from O2, marks a departure from the closed ‘walled-garden’ approach to content provision to an open environment, encouraging community building and innovative content services. It is easier for content partners to develop commercially viable customer-focused services with a low incremental cost model – i-mode sites can be built for less than £10K, reducing the immediate pressure for subscription revenues, and encouraging a diverse range of original services and content.

i-mode builds on O2’s market-leading position in the provision of mobile messaging and content services. With one in three text messages in the UK sent across the O2 network nearly 22 per cent of the group’s service revenues now derive from data. The addition of the i-mode capability to O2’s service portfolio in the medium term will complement the highly successful O2 Active WAP portal, which now has well over 3 million customers and represents more than 50 per cent of UK mobile internet traffic.
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