3 Italy to Provide Fun and Exciting Audio Content 3G Services

Europe Italy : NMS Communications announced that Italy's leading UMTS mobile operator, 3 Italy, has launched its ringback service built on NMS's MyCaller and deployed as part of Ericsson's Personalized Greeting Service (PGS) offering.

NMS's MyCaller ringback service allows any of 3 Italy's 4.1 million subscribers to replace the traditional "ring, ring" their callers hear with audio entertainment - including music, sounds, or celebrity voices - that reflects the personality or image that the subscriber wants to project. With MyCaller, the entertainment can be tailored to specific callers, times of days, holidays, seasons, etc. and can be changed as often as the subscriber likes. What individual callers hear depends on the personal ringback profile previously chosen and set by the 3 Italy subscriber, and profiles may be set easily via SMS, WAP, Web and IVR (Interactive Voice Response).

This launch marks the second NMS/Ericsson ringback deployment within the last two weeks.

"Our partnership with Ericsson indicates that NMS has achieved critical mass in the ringback space," said Brian Demers ( inset ), vice president of Mobile Applications at NMS. "Ericsson is the largest supplier of mobile phones in the world today, and being chosen for this partnership is a testament to our expertise in the field of mobile content delivery."

About NMS Communications

NMS Communications (NASDAQ:NMSS) is a leading provider of technologies and solutions for mobile applications and infrastructure. NMS develops products that enable new mobile voice, data and video applications and improve the performance and quality of wireless networks, helping our customers grow their revenues and profits.

This Weeks 3G News By Photos
This Weeks 3G News
Site Map
Phones Reviews Phone Store 3G Forum 3G UK Pro Zone 3G Newsletter 4G 4G Press Releases 3G News By Photos This Weeks 3G News Search Rewind Tones Gadgets US Zone Euro Zone ASIA Zone 3 Page 3
Past 3G Features
Dec 2005 Nov 2005 3G Oct 2005 Sept 2005 Aug 2005 July 2005 June 2005 May 2005 April 2005 March 2005 Feb 2005 Jan 2005
Press Releases Dec 2005 Nov 2005 Oct 2005 Sept 2005 Aug 2005 July 2005 June 2005 May 2005 April 2005 March 2005 Feb 2005 Jan 2005
About / What Is 3G
About Us Intro To 3G
Advertising 3G Technology
This Weeks 3G News By Photos
This Weeks 3G News