Europe
Italy : NMS Communications announced that Italy's leading UMTS mobile
operator, 3 Italy, has launched its ringback service built on NMS's
MyCaller and deployed as part of Ericsson's Personalized Greeting
Service (PGS) offering.
NMS's MyCaller
ringback service allows any of 3 Italy's 4.1 million subscribers to
replace the traditional "ring, ring" their callers hear
with audio entertainment - including music, sounds, or celebrity voices
- that reflects the personality or image that the subscriber wants
to project. With MyCaller, the entertainment can be tailored to specific
callers, times of days, holidays, seasons, etc. and can be changed
as often as the subscriber likes. What individual callers hear depends
on the personal ringback profile previously chosen and set by the
3 Italy subscriber, and profiles may be set easily via SMS, WAP, Web
and IVR (Interactive Voice Response).
This launch marks the second
NMS/Ericsson ringback deployment within the last two weeks.
"Our partnership
with Ericsson indicates that NMS has achieved critical mass in the
ringback space," said Brian Demers ( inset ),
vice president of Mobile Applications at NMS. "Ericsson is the
largest supplier of mobile phones in the world today, and being chosen
for this partnership is a testament to our expertise in the field
of mobile content delivery."
About NMS Communications
NMS Communications
(NASDAQ:NMSS) is a leading provider of technologies and solutions
for mobile applications and infrastructure. NMS develops products
that enable new mobile voice, data and video applications and improve
the performance and quality of wireless networks, helping our customers
grow their revenues and profits.