First 3G Mobile Media Company in Europe to Own a National Digital TV License

Europe Italy : 3 Italia and the Profit Group have announced the signing of an agreement for the acquisition of Channel 7 by 3 Italia. Channel 7 holds a network license for national digital TV distribution on terrestrial frequencies.

This transaction enables 3 Italia to implement a DVB-H network for its 4,8 million clients (data from September 30, 2005) and to develop a Pay-TV and interactive services offer for videophones with the combined UMTS/DVB-H technology. Furthermore, 3 Italia becomes the first Italian mobile video company able to offer DVB-H services on its own network.

DVB-H broadcasting for 3 Italia's customers is expected to begin in second half of 2006.

The new mobile digital platform will provide full content mobility for customers within the coverage area and a standard of video quality comparable to DVD. By integrating DVB-H technology with 3 Italia's UMTS network, 3 Italia will offer a powerful, convergent and interactive system for personal communication.

3 Italia IPO

After a consultation with Consob and Borsa Italiana, 3 Italia is working on the necessary integration to the business plan, with the aim of finalizing the IPO process, presently on going, likely in Q1 of 2006.

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