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| 15
November , 2005 |
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MIG has developed an I’m A Celebrity WAP micro site for the ITV Mobile portal where viewers will be able to access all the available mobile services. In addition, MIG will distribute the I’m A Celebrity… content to several of the UK’s leading mobile phone operators.
Amongst the new services will be a 24-hour live video portal, enabling fans to access round-the-clock action from the Australian outback streamed live to any 3G handset in the UK. Fans will also be able to share news and views using the new mobile video blog service which will allow them to leave messages for the show. There will be a range of exclusive video content filmed and edited by MIG and specifically tailored for the small screen. As part of this content range, MIG will be working with ‘I’m A Celebrity…’ host Tara Palmer-Tomkinson to film and deliver her exclusive daily video diary, whilst fans of the Bushtucker Trials will be able to view exclusive video previews of the chilling challenges which lie ahead.
In addition, MIG will be producing over 100 mobile video clips, bringing exclusive behind-the scenes content, interviews and gossip to mobile phones owners in the UK.
As always, fans will be able to decide the fate of the contestants via SMS and receive a range of text based news, gossip and competition services as well as participating in the all new on-screen SMS games, offering viewers the chance to text-to-participate in real time. The SMS votes and competition entries will be delivered using “Votewinner”, MIG’s world-record breaking custom-built high capacity voting platform to process the votes and services. Votewinner is also currently being used to manage the SMS voting for the hit UK show ‘The X Factor 2 for ITV’.
“The last six months have seen the momentum of mobile video significantly increase across the entire mobile value chain and broadcasters now understand not only the value of these services to viewers, but also the commitment which needs to be made in terms of revenue and resources to ensure that content is well-produced”, commented Barry Houlihan, Managing Director, Mobile Interactive Group.
Jane Marshall, Commercial Director, ITV Consumer, added: “Viewer interactivity is key for high-profile programme properties like I’m A Celebrity… and the new mobile portal is central to our strategy for driving take-up of interaction on the move. ”The new series of I’m a Celebrity will raise the bar for mobile interaction, setting new standards for the ways that viewers can interact with broadcast events. 24-hour live 3G streaming and sophisticated mobile video services mean that viewers in the UK can feel closer to the celebrities in the Australian outback than ever before.”
MIG is the only mobile video company in the UK that effectively combines the traditional creative skills associated with production companies with its carrier grade mobile delivery technology. Its video production suite in central London uses the latest in broadcast equipment coupled with specialist editors and conversion software to capture video in any format and deliver it to mobile phone users across the UK and beyond. |
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Europe
UK : Sophisticated 3G and exclusive mobile video services will form
the bedrock of a groundbreaking package of mobile services provided
to ITV by Mobile Interactive Group (MIG) for the new series of I’m
A Celebrity…Get Me Out Of Here! beginning on November 20th on
ITV 1 and ITV 2.