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Vodafone and Universal in 3G Wireless Deal

14 November , 2005

Europe UK : A strategic alliance between the world's largest music company, Universal Music Group (UMG), and the world's largest mobile telecommunications network company, Vodafone, has been forged to deliver unparalleled content and entertainment innovation to Vodafone live! customers.

The agreement, announced today, will see the introduction of a broad range of products and services featuring such market-leading stars as Eminem, U2, Black Eyed Peas, Kaiser Chiefs, 50 Cent, Keane, Rammstein, and Scissor Sisters. The new partnership between Vodafone and UMG's Universal Music Group International (UMGI) division represents the world's most extensive offering of music for mobile, including:
Realtones and ringback tones
Full-track audio downloads
Full-track video downloads
Video streaming
Content from this deal is already available on Vodafone live! today, and it is expected that over 100,000 full-track audio downloads will be available within a matter of weeks, boosting the overall catalogue to over 600,000 tracks.

The products and services associated with the long-term agreement are designed to meet accelerating, global consumer demand for entertainment content on Vodafone's networks. The agreement also creates significant growth opportunities for both companies via innovative offerings in music and related areas in the future.

Lucian Grainge, Chairman/CEO of Universal Music Group International, commented, "This agreement sets new standards in scale, reach and imagination within our respective industries. Both companies are committed as never before to provide new entertainment services for the benefit of consumers, using 3G to harness the power and potential of new technology. I could not be more excited at the prospect."

Guy Laurence, Global Terminal and Consumer Marketing Director at Vodafone, said "Universal Music is the world's largest music company and this strategic union significantly enhances the scope of our mobile music offering. As adoption of music content continues to increase, we know that our consumers are going to enjoy the benefit of being able to tap into such an incredible catalogue."

As with all content agreements, Vodafone deploys industry-leading Digital Rights Management to ensure the full protection of the content and the rights of the artists signed to UMG companies around the world.
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