Australia
: Nokia supported
Optus' 3G services launch in Australia providing the behind-the-scenes
network infrastructure and turnkey services as well as assisting Optus
to develop 3G consumer applications.
Inset is Allen Lew, Managing Director, Optus quoted below.
In
November 2004, Optus jointly announced an innovative infrastructure
sharing deal with another operator to have Nokia build a shared 3G
network.
The shared network is the first in the world to feature Nokia's Multi-Operator
Radio Access Network (MO-RAN) technology, which allows for the easy
sharing of radio services.
Where MO-RANs are deployed they allow for two operators to share the
same base station and to share the radio network controller which
directs the voice and data traffic back to the operator's own core
network. An analogy is that it works like two banks sharing an Automatic
Teller Machine.
"The issue for many operators is no longer whether to share a
network, but rather, what approach will offer the best solution. We
are delighted to have worked with Optus on their 3G network and applications,"
said Henrik Glud, Optus Account Director for Nokia Australia.
In addition, Optus and Nokia have worked with Australian developer,
Bullant, to bring to market a 3G content personalisation application
called 'MyZooNow' which will run as the active handset user interface
on a range of mobile phones including the Nokia N70 and Nokia 6680.
Optus MyZooNow features a homepage that pushes information to customers
that is relevant to their interests, work and social needs, such as
news and weather, music and lifestyle.
MyZooNow was 'incubated' in the Optus Nokia Future Lab. The Future
Lab is a joint initiative by both companies designed to test and develop
potential mobile applications.
According to Allen Lew, Managing Director, Optus Consumer, "We
have worked with infrastructure providers, application developers
and handset manufacturers like Nokia, to ensure that we use the faster
speeds of 3G to deliver simple and user friendly applications like
MyZooNow that add value to customers mobile experience."
Nokia is providing Optus with complete 3G core and radio networks
and turnkey services, including supplying, deploying and testing the
equipment in the field as well as network optimization, management,
monitoring and maintenance services. Nokia has also provided a 3G
operations startup, where Nokia operational staff works along side
Optus people while operating the network and through this exersice
also train Optus staff.
Introducing new technology platforms and services is a highly complex
business and Nokia has over 15 years experience in assisting operators
deploy the latest technology.
With its operational expertise gained from running networks on behalf
of operators around the world, Nokia is able to support operators
provide the highest-quality service to their subscribers while also
improving their operational efficiency.
