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Cheap Voice Bundles Drive 3G Mobile Services |
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| 7
November , 2005 |
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Europe : New research suggests that 3G mobile services are now beginning to take off, however instead of supposedly new “killer applications” or high speed data services driving sales as many pundits predicted, it is the promise of cheaper voice and text bundles with more advanced handsets that most people seem to be interested in.
The reports findings show that the overall value of 3G is positively perceived by consumers, indicating that cost is not a factor holding back widespread adoption of 3G services. The report also found that data tariffs were the second most discussed area (29% of value discussion), following voice tariffs (30% of value discussion). Despite the large volume of discussion, consumer sentiment towards data tariffs was more negative than all other aspects of value (voice, messaging and handsets). “Considering that the primary advantage of 3G services is the increased data speed, the fact that consumers perceive data tariffs to be poor value should be a concern to all 3G operators” said Anders Schonberg, CEO of WaveMetrix. “With this research, we have been able to really understand what customers are saying to each other about the value of 3G services. It’s a great way to understand what consumers really think, not what they’re saying in focus groups.” Monitoring online discussion is a growing approach to understanding consumer opinion. Online discussion contains powerful and candid feedback from customers about what they really think, not what they say in surveys. WaveMetrix’ unique approach combines proprietary WaveRunner 2.0 technology and industry expert analysts. This combination allows collection and interpretation of customer opinion in any language and almost any topic. The findings are summarised into clear, actionable insights allowing WaveMetrix clients to instantly understand the issues and implications. The report is freely available via the WaveMetrix website: www.wavemetrix.com. About WaveMetrix: WaveMetrix was founded in 2003 and is headquartered in the UK; with operations in the US, Japan, Germany and Italy. Our focus is purely on understanding online opinion and helping our clients assess its impact. We believe that businesses have much to learn by following what consumers say online. We also believe that consumers deserve to be heard. |
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This
is one of the findings from a newly released report that examines
end-user opinion of 3G value. The report analyses consumer opinion
expressed through monitoring online discussion. Produced by WaveMetrix,
the report provides a candid insight into attitudes and opinion driving
consumer sentiment towards to 3G value.